The launch of Visa Destinations beefs up travel rewards that nets younger consumers’ loyalty
On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together. Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity.
45% of US digital audio listeners tune in during the afternoon (12pm–5pm), making it the top daypart for digital audio, according to a March survey from Harris Poll and EMARKETER.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff.
OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.
AI expands the shortlist: AI is steering product discovery by introducing shoppers to unfamiliar brands, yet loyalty still decides most purchase decisions.
The brand could join Reformation in making its public debut as investor appetite returns.
Amazon, Walmart, and Instacart roll out new ads that blend into the shopping experience
But they face a competitive landscape.
Lower delinquencies reflect tighter budgets, and retailers looking to capture discretionary spending feel the pinch
Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.
Duolingo has spent the past year proving it can sell ads without breaking what makes its app work. Now it's pushing further into rewarded video with a new format that gives free users something they'd otherwise have to pay for. The company announced Pre-Lesson Energy Sponsorship ahead of Cannes Lions, a format that places a 30-second opt-in video ad at the start of a free user's first daily lesson. Complete the view, and the app unlocks 30 minutes of unlimited Energy, the resource that powers lessons and normally depletes unless you subscribe.
For years, retail media potential seemed limitless as growth skyrocketed while retail media networks launched one after the other. Today, retail media is entering a fundamentally different growth phase. During an afternoon eventat Cannes produced by EMARKETER and Sensor Tower, our analyst Sarah Marzano described an industry transitioning from expansion at all costs to a greater focus on efficiency, differentiation, and measurable outcomes.
Bass Pro, RH, and Ralph Lauren are turning to hospitality to build deeper customer connections.
Gen Alpha favors in-person buying over digital convenience.
Walmart broadens TV access: A proposed Vibe.co deal would bring self-serve CTV tools to smaller brands and marketplace sellers.
Reddit's ad upgrade: Community-powered formats blend peer proof with targeting, making Reddit a key conversion checkpoint.
Local teams and focused store growth aim to avoid rivals’ missteps.
Credit, delivery, digital tools, and acquisitions help Home Depot chase high-value contractor spending.
Preferred Hotels & Resorts strengthens its perks but compounds redemption complexity.