US consumers are unlikely to bite for low cash-back rewards gated behind monthly fees.
Projecting exclusivity by partnering with prestige brands and experiences set Amex apart.
70% of US social buyers have made a purchase on TikTok in the past 12 months, more than on any other social platform, according to an April survey from Bazaarvoice and EMARKETER.
On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply campaigns, and the signals that tell Soles4Souls when a company is genuinely committed versus just checking a box. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Buddy Teaster, President and CEO of Soles4Souls, and Kelly Cobb, VP of Impact at Bombas.
Broader international acceptance makes its app a one-stop shop for checkout.
AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.
Store openings at home and abroad are central to its growth strategy, but long-term success will depend on local relevance.
Clean UX and AI recommendations should take precedence to improve the AI shopping journey.
US credit card payments added 16.1 billion more transactions in 2024 than in 2021, outpacing debit's 13.9 billion and marking the first three-year period since 2003 in which credit grew faster, according to a July report from the Federal Reserve Board.
Negative keyword controls can reduce ad waste and improve targeting as retail media buyers demand better measurement.
Retailers and brands need clear savings, bundles, and loyalty offers to win cautious shoppers.
A licensing mandate could force retailers to choose between speed, flexibility, and cost.
With liquidity assistance and cash back, Square deepens its potential to snag higher ticket items.
In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.
Grocery brands are launching AI shopping assistants that can turn a photo of a handwritten grocery list into a completed cart in seconds, the assistants can pull double duty as new ad spaces for sponsored products.
TikTok advertising works differently than the platforms it competes with: its impact builds slowly, peaks late, and persists after campaigns end. Combined with TikTok Shop's commerce engine and new event-driven surfaces, the platform rewards advertisers who plan for demand-building rather than instant conversion. This FAQ covers TikTok's ad effectiveness evidence, the ownership-transition trust question, and how to buy the platform well in 2026.
Affordability is making age a weaker predictor of spending and life-stage behavior.
Smaller portions may appeal to solo diners and give the chain another way to build visits.
Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.
Streaming churn fragments advertiser reach: More consumers cancel after watching, making content adjacency useful for reaching audiences wherever they go.