The retailer is buying Everlane to diversify its revenues, but that may not fix its perception problem.
Gen Z cools on AI’s promise: Usage ticks up slowly as anxiety and anger cloud faith in AI’s promise for creative help and work gains.
It has identified key expansion territories where it’ll offer full-service banking.
Gen Z ditches discs but won’t wed a streamer: Young viewers skip physical media, yet bounce between platforms for must-see titles.
TikTok builds an always-on ad machine: From genAI video edits to asset selection, it’s centralizing its ad tech to outpace competitors.
Traffic rises across formats as young shoppers seek social hubs and in-store discovery.
It wants to lock in Gen Z early with convenient products that align with their lifestyles.
From an app redesign to in-branch education, Chase wants to show Gen Z it understands their needs.
Social feeds fuel, wallets drain: Prediction markets convert clicks into cash for a few but result in losses for many. The trend risks regulation and brand safety.
72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.
Digital detox drives IRL marketing: From Pinterest to Netflix, companies court screen-weary youth with phone bans and offline experiences.
Fintech Nuuvia has embedded financial education in its app for community banks and credit unions.
The group's strong preference for in-store experiences challenges digital-first playbooks.
TikTok, Instagram, and Snapchat split teen intent: Each platform plays a distinct role in teens’ lives, demanding marketers deliver platform-specific strategies.
While other generations have reduced their housing mobility, banks should note this generation’s flexibility.
93% make short- and long-term health changes from tracker data, outpacing older cohorts and redefining what effective apps must deliver.
While big banks’ hybrid approach gives them an advantage, smaller, newer competitors can still gain ground.
The two generations are redefining financial responsibility, and banks must keep up.
Millennials lead in online health purchases, but brands still need to compete with trusted reviews, active engagement, and clear value and convenience.
Close to 40% are familiar with the concept of healthspan and are actively building the foundation for healthier aging.