Affordability drives food purchases more than health, but brands that pair value with nutrition stand to gain.
Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.
Younger adults mostly use these health features, but older adults' faster uptake points to untapped demand.
Its acquisition of a psychedelic drug developer adds credibility to the field, but commercialization will hinge on reimbursement and supervised care.
The decline mostly reflects pullbacks in diabetes and blood disorder advertising, not a broad retreat from linear TV advertising.
Healthcare providers and marketers in the UK should help teens build healthier habits ahead of social media bans and curfews.
Its prediction market now covers FDA approvals and trials, adding a new signal that could sway biotech valuations and trial participation.
Wegovy pill's lead over Foundayo signals drug marketers need to build consumer and healthcare provider brand awareness before launch.
Health advice is the No. 1 reason consumers turn to AI for guidance, putting greater pressure on physicians to correct inaccurate information.
Legal cases over Tylenol use during pregnancy and autism pull Kenvue and retailers back into a fight that could test consumer trust.
Biogen's early stage therapy will prompt health systems and providers to rethink how they care for Alzheimer's patients remotely.
Ingredient removals and limited public details could shape consumer perceptions before investigators reach conclusions.
Almost half (44%) use AI, but limited training and low confidence keep most nurses double-checking outputs, reducing time savings from the tech.
At $184, the mattress industry's cost per action towers roughly 9x above the next-priciest category, home & garden at $20, according to a March report from impact.com.
Without upfront cost estimates and early financial guidance, patients are making tough financial trade-offs.
Women expect more access and easier navigation of what’s already available.
This reflects healthcare’s broader expansion into sports marketing as brands seek to connect with younger, diverse audiences.
The warehouse club partners with Weight Watchers to expand its wellness bundle.
Google's AI Mode healthcare ad test signals expanding AI ad inventory, though disclosure-heavy healthcare ads remain excluded for now.
But many doctors aren’t convinced that wearable-generated health data has enough clinical value to influence their decisions.