Young adults piece together care through urgent care, telehealth, and apps, challenging primary care providers to rethink engagement strategies.
New Trump proposal to require full safety disclosures in TV and radio prescription drug ads could face legal challenges but still accelerate pharma marketers' shift to digital.
Tools and home improvement delivered the strongest ad returns of any industry at $4.56 for every dollar spent in Q4 2025, nearly 2.5x the return clothing, shoes & jewelry advertisers saw ($1.86), according to a Q4 2025 report from SellMetric.
Many telehealth sites skipped key check-ins with patients yet still prescribed GLP-1s, inviting regulatory scrutiny.
Food companies race to adapt as millions rethink what—and how much—they eat.
Adults 18–34 rate in-office digital and print health information higher than other generations, debunking assumptions that older generations are target audiences.
Rising interest points to continued buyer growth as more consumers are expected to fill prescriptions online.
Medicare weight loss drug program will lower prescription costs for many older adults, but eligibility and prior approvals may leave patients relying on providers and pharmacies for answers.
GLP-1 users buy more produce and less fast food, forcing grocers and QSRs to adapt.
Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.
Insights on consumer media habits, pharma ad spending, and AI's growing role in consumer health defined our top stories in H1 2026.
The same dynamic gives marketers a way to counter misinformation on social media.
FDA allows the claims only for adults who fully switch from cigarettes, but that nuance may get lost online.
Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
Anthropic enters pharma, eyeing drug development that positions it as both a partner and potential rival to drugmakers.
Finance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%), according to a March report from Airship.
TikTok pushes women toward DIY health advice, making it essential for providers and marketers to monitor viral trends and deliver trusted guidance.
85% lack needed guidance, leaving pharma and health and wellness brands room to offer assistance beyond prescriptions.
AI visibility for pharma brands won't replace physician outreach or advertising, but it reinforces credibility.
TikTok video views for wellness brands grew 646.9% YoY in Q1 2026, even as views across all industries fell 6%, according to a Q1 2026 report from Dash Social.