In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Trusted healthcare providers give marketers a credible route to reach anxious patients and encourage action.
Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.
Frequent users make more impulse purchases, plan less, and expect retailers to deliver on demand.
AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.
That presents an opportunity for retailers with sharp size planning.
Five Below’s social-led flywheel turns trends into sales and keeps value shopping fun.
We look at what payment providers need to do to win agentic commerce share.
Consumers don’t know many banks already offer this in-demand feature.
This FAQ covers how UGC influences purchases, the authenticity problem, and how brands should build UGC programs in 2026.
Just 15% of US parents of school-aged children will do their back-to-school spending in early July this year, down from 28% in 2025 and roughly even with 2019's 14%, according to a July report from Deloitte.
The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.
Partnerships now matter as much as share, logistics, and category depth.
Experiences designed for children can increase spending by shaping where families choose to shop.
Costco, Couche-Tard, and Lowe’s all point to more careful baskets and weaker discretionary spend.
X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.
Multimedia replies give brands richer consumer insights, but engagement quality is more important than volume.
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.
General Mills won for celebrating the 30th anniversary of its Box Tops fundraising program by reuniting the cast of Saved by the Bell. The campaign targets millennial parents with nostalgic imagery including yearbook clippings and cast members appearing in commercials.
Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.