The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.
Partnerships now matter as much as share, logistics, and category depth.
Experiences designed for children can increase spending by shaping where families choose to shop.
Costco, Couche-Tard, and Lowe’s all point to more careful baskets and weaker discretionary spend.
X may have a captive audience with creators, but it still has to sell them on keeping deposits in its super app.
Multimedia replies give brands richer consumer insights, but engagement quality is more important than volume.
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.
General Mills won for celebrating the 30th anniversary of its Box Tops fundraising program by reuniting the cast of Saved by the Bell. The campaign targets millennial parents with nostalgic imagery including yearbook clippings and cast members appearing in commercials.
Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.
Consumers trust AI as much as they trust experts, giving lesser-known brands a strong route to credibility and consideration.
Gen Zers’ age can help banks reach its members, but their behavior should determine how banks serve them.
Higher-income households are gravitating to Costco, reinforcing that grocery value matters well beyond budget-conscious consumers.
Shoppers still spend when product and price are right.
Gen Z’s varied AI use expands brand visibility: Marketers can reach users with content built for AI answers, ideas, and decisions.
It may have a hard time taking share from established brands as it expands into lounges and premium cards.
Drop Shop uses exclusives and TikTok Live to shape discovery and capture beauty sales.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
Socially influenced store experiences often lead to return visits and sharing, creating a cycle retailers can extend.
The campaign aims to turn price-sensitive trial into more frequent basket-building.
If the retailer’s new handbags catch on, they could bring press, social buzz, and more shoppers back to the brand.