Digital experiences are becoming more than a way to engage customers. Retailers are finding that loyalty programs and mobile apps can also improve store productivity and help physical businesses scale more efficiently.
Chains that balance affordability, novelty, and convenience are gaining with Gen Z.
A FTC suit could force Amazon to reveal more about how its search auctions work.
Resale is attracting shoppers across ages and incomes, giving brands new ways to capture demand beyond full-price sales.
Offensive materials cleared internal checks, showing brands need diverse perspectives empowered to halt risky work.
Issuers need to have strong middle-tier cards to keep early career consumers tied to their brand.
Economic headwinds are reshaping Asia-Pacific ad spend as AI-powered platforms, retail media, and video continue to attract performance-focused budgets. Digital remains resilient as growth diverges across China, Australia, Japan, and Thailand.
One former ecommerce CEO achieved a 100% win rate on website optimization tests, seven successful experiments out of seven attempts, by building an AI agent system that generates, executes, and analyzes tests autonomously. The achievement signals a shift in how brands approach website personalization. "Cody is probably one of the most advanced experimenters, personalizers we've seen, and I think is like the all-time leader in win rate on tests," Drew Marconi, CEO and cofounder of Intelligems, said during the ecommerce event Grow NY this month. The typical win rate for ecommerce optimization tests hovers around 30%, making the perfect success rate particularly notable.
SMS marketing is permission-based brand communication sent by text message, spanning promotional alerts, restock and shipping notifications, loyalty updates, and conversational two-way messaging. It sits alongside email as a core owned channel.
Its new media network gives brands access to shopping center audiences, but success depends on execution.
Gen Z and millennials’ self-care and wellness spending intentions are strong, but their budgets could change, meaning brands must demonstrate tangible value.
Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.
Lefties expands in the UK while Zara moves upmarket.
Just 11% of Gen Z feels understood by brands, but closing that gap can protect long-term loyalty.
Native tags cut purchase friction and give brands clearer conversion data.
Affirm wants to seize daily spend alongside big-ticket financing for growth.
By tying cards to local rewards, credit unions can strengthen their relationships with members, SMBs.
Seeking a $50 billion bottom-dollar price underestimated PayPal’s legacy assets’ continued heft in the US, abroad.
It’s the coming of age for a crypto company