Secondhand resistance is collapsing on both ends at once. The share of consumers saying they were not at all likely to buy a secondhand gift fell from 68% in 2022 to 51% in 2026, while the share who are "very likely" to do so more than doubled, from 8% to 17%, according to CivicScience.
This FAQ covers Gen X's spending power, digital behavior, and what authentic marketing to this generation looks like in 2026.
Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.
Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.
A recent Supreme Court ruling could raise broker insurance and vetting costs, making transportation more expensive.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
Premium ice cream products were a bright spot in falling US ice cream sales—wellness-centric consumers are still willing to spend on higher-quality treats.
Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.
Ecommerce drove Q2 growth while pharmacy headwinds and softer store traffic exposed new challenges for its physical business.
Walmart ads climb 38% as sales cool: Its expanding retail media tools give marketers more options to reach high-intent shoppers beyond Walmart.
The brand aims to broaden its reach and support Estée Lauder’s fragrance momentum with gaming-focused content.
BNPL players should partner with merchants with bigger basket sizes where demand for longer terms is strongest.
On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.
44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the brand's own website, according to a March survey from Radial.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.
With broader campaigns that include both off-site channels and retailer-owned environments closer to purchase, brands have an opportunity to make lasting impressions prior to purchase with memorable campaigns.
A softer Marmaxx quarter comes amid signs that competitors are chipping away at the retailer's long-held advantage.
Q2 results reflect shoppers' positive response to refreshed stores and merchandise, but category performance remains uneven.
Mandatory disclosures could discourage retailers from using tailored prices as consumers grow more wary of the practice.