Weak DIY demand makes professional customers, online channels, and new assortments more critical.
TikTok’s next challenge is convincing its users that the platform is safe for payments.
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial.
News habits divide sharply by age: Younger audiences favor social discovery while older adults stick with TV, keeping channel strategy age-dependent.
High satisfaction rates hide weak perceived value, risking retention.
Faster fulfillment is helping the retailer win more business from pros and DIY shoppers despite a sluggish housing market.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Prioritizing dietary preferences over flashy launches could strengthen loyalty, though slower innovation carries risks.
As the industry matures, BNPL providers need to turn one-off users into repeat customers.
Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.
It’s testing whether its brand will be a reliable enough selling point in a sea of senior-focused insurance options.
Three of the least likely scenarios in social media would also be the most disruptive: a regulatory ban on addictive feed design, a Facebook revival, and an AI chatbot building a $100 billion ad business. None of them is likely. Each one exposes a tension already at work, from how regulators treat engagement mechanics to how much advertising a chatbot can actually carry. "If the EU were to ban infinite scrolling, it seems pretty clear that that would significantly curtail the amount of time people spend watching these kinds of videos," said our analyst Max Willens on a recent episode of "Behind the Numbers." Willens and two other analysts walked through three "what if" predictions on the episode.
Gift-giving travelers are an increasingly captive audience for brands this upcoming holiday season. Watch and accessories brand Fossil tapped into this group successfully last year, and more brands will likely follow as travel media networks mature. US travel media ad spending is expected to reach $2.39 billion in 2026, up 22.9% YoY, according to EMARKETER's June forecast. While travel media’s share of commerce media is declining due to a concentration of endemic travel brands, according to EMARKETER analysis, Fossil’s positive results indicate that travelers are open to shopping, especially around the holidays and other high-volume travel periods. Reaching holiday travelers at major hubs In Q4 of last year, Fossil executed a travel media campaign in six major airport hubs, including New York (LaGuardia Airport), Dallas-Fort Worth, Houston, Los Angeles, Atlanta, and Chicago. The mix included in-flight Wi-Fi on JetBlue and American Airlines, in-stream video at airports, and a “virtual holiday pop-up store.” Fossil also amplified the campaign on Instagram and TikTok. Digital Culture Group (DCG) managed multiple arms of the campaign, in collaboration with media agency Assembly and ReachTV.
As satisfaction falls, retailers that keep prices and experiences aligned can win shoppers back.
A playful campaign highlights the tradeoffs of bargain shopping, but stronger differentiation is needed to win back customers.
Faster checkout experiences and better inventory information can lift loyalty without making shoppers feel watched.
Wider consideration gives lesser-known brands an opening, but more product options can make final decisions take longer.
Its Ulta launch comes as Chinese brands look beyond a weaker home market and seek broader global appeal.
Protein-focused RXBAR and Quest top their category in EMARKETER’s inaugural US Food and Beverage AI Visibility Index, giving them an edge over general nutrition brands in a high-demand category.