SMBs automating invoices through agentic AI saves valuable time; payment providers need to convince them to trust the tools.
By tying cards to local rewards, credit unions can strengthen their relationships with members, SMBs.
Issuers need to strengthen their AI visibility with strategic partnerships and GEO strategies.
Neighborhood-based rewards are a unique concept, but the price tag may be holding merchants back.
Where Americans spend their time and where advertisers spend their money have come apart, and social media is the widest gap. Social platforms, particularly Meta, capture a disproportionate share of the nearly $500 billion US advertising market. "Over the last 12 months, we've seen a flurry of [media advertising] activity from outside the retail sector," said our analyst Ethan Cramer-Flood on a recent episode of "Behind the Numbers."
Automation can fill resource gaps while also tying more of advertisers’ workflows to Meta.
Sellers can give patrons targeted offers to boost visits and spend.
An Intuit and Quickbooks case study
Disconnected systems drain productivity, with SMBs especially exposed to inefficient workflows.
TikTok’s next challenge is convincing its users that the platform is safe for payments.
Pushing deeper into local commerce could help EWS fend off rivals like Venmo.
With liquidity assistance and cash back, Square deepens its potential to snag higher ticket items.
OpenAI seeks an SMB ads team: New hires to court SMBs could widen ChatGPT’s advertiser base, but unproven results warrant caution.
Payments and cash-flow tools now matter as much as accounts, rewarding banks that simplify daily work.
Block can use the program to attract more sellers while rewarding Cash App users.
Commercial credit cards that highlight payment speed and flexibility can snag loyalty.
Vibe coding trims SaaS costs: Some small firms are replacing Salesforce and HubSpot with AI-built apps, saving up to six figures yearly.
SoFi adds small business loans, using fast funding and fee-free terms to deepen customer ties and widen its market.
Xfinity’s same-day Wi-Fi borrows ecommerce tactics: Fast modem delivery or pickup turns broadband sign-up into near-instant service activation.
The fintech touts 2.25% interest and low fees as bank satisfaction drops, testing incumbents’ grip on deposits.