Ecommerce & Retail

Taylor Farms’ recall reaches major grocers, widening the potential fallout from the recent produce scare.

India is emerging as a leading market for AI-powered commerce, supported by high genAI adoption, growing acceptance of agentic shopping, and consumers’ willingness to share data in exchange for better AI experiences.

Generic “AI-generated” tags aren’t enough to help TikTok users spot deepfake doctors or fabricated medical claims.

Easier scheduling, transportation, and virtual care can get patients to the doctor, but they need clearer guidance on when to seek screenings or telehealth.

Primary accounts don't ensure daily use, but rewards and digital tools can close the gap.

Deal hunting, tighter budgets, and slower wage gains should favor the largest online retailers.

EMARKETER-exclusive data shows Instacart Q2 grocery purchase intent climbed past Amazon as shoppers favored convenience, speed, and retailer choice.

Food and beverage brands can tailor protein benefits to GLP-1 users, athletes, and others with higher protein needs.

Krispy Kreme, Dunkin’, and Starbucks are using fall LTOs to give cautious consumers a reason to visit.

Its UK strategy shows international expansion depends on market-specific insights as much as store openings.

Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.

Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.

As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.

More than half of US adults plan a device purchase, giving brands a dependable pool of high-intent buyers.

Remodels, marketing, and Whopper upgrades helped lift Burger King's Q2 sales while discount-heavy rivals lagged.

Live shows, custom guitars, and art transform Gibson's newest store into a destination.

The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.