Exclusive: AI-driven shopping’s next battleground is owning more of the purchase journey

The news: GenAI shopping users and AI-driven retail ecommerce sales will each see slower growth next year, per our forecast, though sales will outpace user expansion.

  • US AI-driven retail ecommerce sales will slow to 73.3% YoY growth in 2027, per our forecast, after a meteoric 192.7% YoY rise this year. Growth will then moderate through 2030 when it will settle at a 46.9% increase.

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