More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.
Three of the least likely scenarios in social media would also be the most disruptive: a regulatory ban on addictive feed design, a Facebook revival, and an AI chatbot building a $100 billion ad business. None of them is likely. Each one exposes a tension already at work, from how regulators treat engagement mechanics to how much advertising a chatbot can actually carry. "If the EU were to ban infinite scrolling, it seems pretty clear that that would significantly curtail the amount of time people spend watching these kinds of videos," said our analyst Max Willens on a recent episode of "Behind the Numbers." Willens and two other analysts walked through three "what if" predictions on the episode.
In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.
Reddit’s AI appeal creates a marketing trap: The tactics meant to earn LLM visibility could erode the human content that makes Reddit valuable.
Agency efficiency separates the pack: Holdcos are pairing AI with integration and acquisitions to tackle siloed systems and streamline delivery.
AI ad tracking gets more transparent: A new Similarweb tool reveals ad context and competitors, which could help marketers make smarter budget decisions.
Faster checkout experiences and better inventory information can lift loyalty without making shoppers feel watched.
Wider consideration gives lesser-known brands an opening, but more product options can make final decisions take longer.
Protein-focused RXBAR and Quest top their category in EMARKETER’s inaugural US Food and Beverage AI Visibility Index, giving them an edge over general nutrition brands in a high-demand category.
PayPal’s fusion with Stripe could reorder the landscape of crypto, BNPL, agentic commerce and digital wallets.
Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.
Earlier investing and tighter budgets make all-in-one finance apps more compelling than stand-alone banks.
Rising media costs put attribution at the center as marketers spend more on seasonal ads and start campaigns earlier.
Social use rose, but rival apps took more attention, making balanced budgets across app categories crucial.
Pushing deeper into local commerce could help EWS fend off rivals like Venmo.
A new AI-assisted tool tracks insulin resistance trends, giving users another way to monitor metabolic health.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.