Younger consumers’ heavy exposure to synthetic content and worries about AI’s future effects, reducing trust in AI-using brands.

Widespread use without employer support risks workflow fragmentation and lagging governance.

Attentive makes timing the personalization: AI Grow targets when to ask, not who visitors are, offering relevance without relying on personal data.

An intimate look at WPP’s decline: Court filings reveal that data shortcomings and layoffs lead to major client losses

Weak DIY demand makes professional customers, online channels, and new assortments more critical.

TikTok’s next challenge is convincing its users that the platform is safe for payments.

Whoop will offer advanced lab testing to more non-members, risking a low-margin standalone business if they don’t convert to wearable customers.