38.2% of US digital shoppers have not used a retail AI chatbot and aren't interested in doing so, the single biggest response to tools like Amazon Rufus and Walmart Sparky, according to a May survey from Bizrate Insights and EMARKETER.
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.
Meta expands AI creation: Muse Image could strengthen Meta’s AI moat and help advertisers streamline social content creation.
ActiveCampaign makes martech more autonomous: Its Google Ads tool shows how AI is moving from assistant to hands-on campaign builder.
AI search rewrites visibility: Search rankings don't predict AI visibility, making third-party coverage and user communities more important.
Travel AI earns trust, but only before checkout: Platforms use AI for planning and support while keeping booking in human-led territory.
Global growth is expected to hold up, but fresh Middle East tensions pose a threat.
AI accelerates agencies: Efficiency gains are clear, but lasting value depends on pairing AI with human creativity and strategic judgment.
Creator content rewrites World Cup viewing: Livestreams beat TV for many fans, giving brands new ad paths as media rights steer where audiences watch.
Profound brings AI search ads into focus: New visibility and relevance metrics could help marketers size up rivals as AI search remains tough to measure.
This FAQ covers what vibe coding is, how it is reshaping marketing work and the martech stack, and how teams should adopt it responsibly.
Consumers silently churn: Most Asia-Pacific shoppers quietly leave brands after trust breaks, making social sentiment a weak gauge of user satisfaction.
Microsoft pares back Xbox: Layoffs and studio spinoffs make Xbox a riskier bet for brands planning gaming campaigns.
The bank pairs a faster app with personalized features and future AI tools to better challenge its rivals.
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually won or lost before a single ad is ever run. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Yory Wurmser, and Head of GTM at Rokt mParticle, Nicholas Craig. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Nearly all (92%) commerce media leaders in the US, UK, and Germany are likely to invest in agent-specific measurement and diagnostics in the next two to three years, the leading agentic AI use case among those surveyed, according to April 2026 data from Koddi.
Vibe coding trims SaaS costs: Some small firms are replacing Salesforce and HubSpot with AI-built apps, saving up to six figures yearly.
Reddit protects trust: By treating synthetic GEO attempts as spam, the platform warns brands that fake engagement could hurt AI visibility and credibility.
Faith in AI stops short of checkout: Consumers trust AI for product research, suggesting brands should prioritize discoverability over autonomous buying.
Brands need clean AI records: Midjourney’s studio disputes show why prompts, vendors, and asset clearance need a defensible trail.