As consumers start using chatbots for discovery, FIs need to optimize their content for AI.
It’s the future of chatbots, but its proactive alerts could become intrusive
In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most popular, and what our “Building Blocks of AI” framework tells us about how and why people use artificial intelligence. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Insights Stephanie Paterik and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Arielle Feger, a senior analyst at EMARKETER covering retail and commerce media, told us what actually gets consumers' attention and how marketers can build trust.
Its planned bot-ad framework could clarify ROI, though opaque AI platforms may still limit marketers’ visibility.
AI tools need clear context and insights to improve utility and earn strategic trust.
Original characters aim to own the season, though AI concerns could dampen the campaign's appeal.
Automation can fill resource gaps while also tying more of advertisers’ workflows to Meta.
Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.
Tech advocates see AI autonomy in medicine, but doctors’ safety, liability, and control concerns will stand in the way.
83% of consumers abandon sites without clear information, and paid traffic can’t fix product pages that fail to earn trust.
India, Brazil have more room to expand, but advertisers must weigh returns market by market.
Meta removes advertiser placement exclusions: Automation may simplify campaigns, but brands lose control over where ads run without guaranteed gains.
Retailers need to beef up co-brand rewards to secure spending made through card-funded digital wallets.
An Intuit and Quickbooks case study
71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.
Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.
Netflix’s conventional model is built around binge-watching, where viewers tune in for hours to stream several episodes. But consumer behavior is increasingly fragmented across shorter viewing sessions throughout the day,
User-built AI features could translate financial habits into unique app experiences—and make rivals rethink personalization.