AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.
Gen Z is nearly twice as likely as millennials to view AI-generated ads negatively, 39% vs. 20%, according to January data from the Interactive Advertising Bureau and Sonata Insights.
New scam alerts and stricter advertiser vetting aim to reduce brand risk and fraud while fortifying its long-term ad ecosystem.
Publicis buys measurement company AdgeAI, arming Publicis with real-time creative intel as clients demand proof of what works—and why.
The shift increases checkout friction on the AI platform, slowing adoption and putting the onus on retailers.
It opts to acquire post-production AI tech for nearly $600 million to cut costs and avoid spooking creatives.
The AI portal ties health records and wearables together as daily health conversations top 50 million.
Apple undercuts rivals at the right moment: Component shortages squeeze Windows manufacturers as Apple courts first-time Mac buyers with the Neo. Read online
200,000 devices are erased, halting workflows and casting doubt on system security.
When ChatGPT rolled out ads on February 9, retailers moved quickly to test the format. The retail and grocery category accounted for 44% of ad impressions on ChatGPT during the two-week period from February 12 to 26, compared with 37% on Google Search, according to data from Sensor Tower.
Amazon widens its purchase funnel: Structured feeds for Shop Direct aim to cement its role as shopping’s starting point.
As genAI absorbs executional tasks, human judgment and creativity become the real competitive edge.
Military ties spark churn and rival gains, turning AI vendor selections into reputation plays for brands.
71% of mobile gamers buy the same day they see an ad, and most others purchase within days—far outpacing typical digital paths.
Adobe pushed an AI-powered update to Firefly that signals a turning point for the tech in video production.
Consumers are neutral-to-comfortable with AI outputs, but visible AI in marketing isn’t boosting credibility.
As AI builds presentations from prompts, marketers must guard against polished but generic output.
Canva’s Magic Layers makes AI images tweakable, the onus is on brands to refine outputs and set copyright guardrails.