Publicis eyes LiveRamp buy: $2.2 billion deal ties identity to AI, aiming to cement the holding company’s edge in agentic marketing.
Banks must recognize ChatGPT’s new capabilities as a customer acquisition strategy.
Gen Z cools on AI’s promise: Usage ticks up slowly as anxiety and anger cloud faith in AI’s promise for creative help and work gains.
OpenAI reorganizes to power agentic development: The company merges product efforts, unifying offerings for siloed marketing teams.
How brands lost control of the story—and what comes after the hangover.
Apple frames Siri as the privacy-first assistant: Custom chat deletion may win trust, but holding back on data collection could curb its AI development.
Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions.
The partnership highlights how AI is becoming central to modernization and efficiency.
A new lawsuit against OpenAI seeks to pause ChatGPT Health, raising odds of stricter safeguards and deeper reassessment of AI medical rollouts.
There’s a gap in usage and optimism, as nurses are more optimistic about AI improving care quality and outcomes.
OpenAI-Apple alliance frays over control of AI layer: Legal tension shows model makers and device giants are jockeying for the user gateway.
Apple-Spotify alliance redraws video podcast playbook: Shared tech and revenues lower barriers for video podcasts, leaving YouTube as the only major the lone silo.
Gen Z ditches discs but won’t wed a streamer: Young viewers skip physical media, yet bounce between platforms for must-see titles.
Automation spending meets authenticity wall: Brands chase creative speed while consumers crave realness and vibes rather than sameness.
Instead of having to qualify for a personal advisor, lower-net-worth users can access personalized insights via AI.
The new FDA commissioner may scrutinize some of Makary’s outgoing programs, but initiatives like AI-driven drug reviews and tighter oversight of drug advertising are likely to continue.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
Coca-Cola tests universal metric: Universal Media Measurement (UMM) aims to measure paid, owned, earned, and shared media on one scale to tame fragmented data.