Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention.
Shoppers are researching more than ever, forcing brands to prove value beyond specs and splashy upgrades.
80% of US adults tune in to podcasts as consumers both listen and watch content, forcing marketers to rethink format-first strategies.
With 1 in 4 UK homes reached, AI optimisation trims CPC 75% and boosts ROI for brands.
Google, Meta, OpenAI, and more pledge to share fraud intel—aiming to steady platform trust and engage with regulators.
But most are concerned about AI-related skill loss. Healthcare leaders need guardrails and training so doctors use AI daily without eroding their core skills.
Its MotionVFX acquisition strengthens Creator Studio for in-house teams and agencies and ramps up competition.
They don’t need a dedicated AI strategy to take advantage of the tools.
Brands will face more pressure to prove results, pushing them toward cleaner data and AI tools that improve spending decisions.
Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.
New guidelines reward commentary and original content, targeting repost spam that’s crowding user feeds.
A landmark cloud deal deepens its AI arms race, even as the possibility of laying off 20% of the company suggests soaring costs.
AI brands’ new playbook: Bypassing marketing channels and seeking premium sports partnerships help secure the C-suite’s attention and fan loyalty.
Viral AI scenes spark studio backlash, exposing genAI’s tightrope between demo buzz and copyright infringement.
Most consumers give health apps a try, but just 3% stay after 30 days. AI features may be the fix, but only if brands don't overhype their value.
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.
Immersive 3D guidance opens up ad slots, capturing intent from route search to arrival.
Short-form video clips could lift engagement and turn content discovery into a built-in promo engine.
TV-like attention lifts YouTube past linear and CTV justifying a bigger slice of premium video budgets.
Casas Bahia rebounds online while Magalu tightens its marketplace playbook.