The news: Canva released Code 2.0, an update to its AI vibe-coding platform that generates sites and apps from text prompts. Users can build websites, apps, and interactive experiences like games, puzzles, and quizzes, and edit visual output inside Canva’s editor. 

• The tool combines AI code generation with Canva’s drag-and-drop image editor to make web and app development as accessible as no-code graphic design. 
• Free accounts are allotted 20 daily prompts and paid tiers get 60, per AI Fire.

Zooming in: Canva Code has a content library with over 120 million templates and assets with outputs that work like websites or apps. The difference from other vibe-coding tools is it's rooted in existing Canva workflows, ensuring consistent client branding and look and feel.

• Code 2.0 reduces code generation time from the previous version by 75% and cuts the median time from prompt to publication by 30%, per Canva.
• The Canva community has published over 6 million interactive websites using Canva Code since its launch in 2025.

"The biggest advantage is that everything you already have in Canva works in Code and the entire workflow is designed to remove friction," Danny Wu, Head of AI Product at Canva told EMARKETER.

Why it’s worth watching: Canva’s expansion into integrated coding reflects a broader industry trend of creative and martech platforms adding embedded no‑code/low‑code site and app builders—powered by AI—to keep marketers inside a single, brand‑safe workspace from asset creation through campaign activation.

• Adobe Express and Adobe Portfolio let creatives turn designs into hosted web pages without coding.
• Mailchimp’s landing-page builder keeps list‑building and offer pages inside its email and CRM stack.
• HubSpot’s drag‑and‑drop CMS and website tools tie site creation directly to its CRM and marketing automation.

Implications for brands: Marketing teams can now launch campaigns without developer handoffs. 

• Brand kits, asset libraries, and design templates are connected to code generation, ensuring visual consistency.
• Creative teams can iterate on campaign assets in hours, not days, and respond in real time to performance data.

Code 2.0 lets small and medium-sized brands build polished, interactive experiences that previously required engineering resources, leveling the playing field against larger competitors.

"We’ve seen use cases across education, personal needs like trackers, marketing, SMBs like real estate, and more," Wu said. "That range reflects who we built Canva Code for: people who don’t necessarily have technical skills and are mainly interested in easy-to-use tools to create introduce interactive designs into their existing visual communication and productivity needs."

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