AI tools built by healthcare providers must capitalize on their trust edge over general-purpose chatbots to drive adoption.
YouTube requirements double: New creators need more views or watch time to be eligible for payouts, concentrating advertising value in larger channels.
Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.
Exclusion-only audiences add firm boundaries to automated targeting, helping curb wasted spend and compliance risks.
Its focus on backend efficiency could help, but delaying consumer-facing AI may leave room for competitors.
Trusted voices assuage price-sensitive consumers, but the effect is far stronger among younger shoppers.
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Paze needs to onboard more merchants if it’s going to translate that bump into sustained adoption.
Travel platforms should integrate into AI platforms that prioritize security to retain commercial users’ trust in agent delegation.
In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.
Novo Nordisk adds AWS to its AI roster. Deep-pocketed drugmakers can test multiple AI partners, an advantage smaller rivals may lack.
OpenAI seeks an SMB ads team: New hires to court SMBs could widen ChatGPT’s advertiser base, but unproven results warrant caution.
Gemini and Copilot gain consumer preference, giving marketers reason to plan for multiple AI platforms.
As trust in digital content erodes, brands can stand out with real voices, creators, reviews, and experiences.
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
India is emerging as a leading market for AI-powered commerce, supported by high genAI adoption, growing acceptance of agentic shopping, and consumers’ willingness to share data in exchange for better AI experiences.
Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. “Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI.
Scalable formats could raise revenues per query, but weak performance data may keep advertiser spending cautious.
Generic “AI-generated” tags aren’t enough to help TikTok users spot deepfake doctors or fabricated medical claims.