WPP cuts its H1 revenue losses: Elevate28 is showing early progress, but its payoff hinges on keeping clients and staying competitive in AI.
Customer experiences and third-party validation can shape how LLMs recommend brands.
It shows lenders can compete beyond individual mortgage transactions.
Data trust affects consumer purchases: Nearly half have cut or redirected spending over data use, making clear controls and collection practices vital to trust.
Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
Hims & Hers adds doctor-backed AI guidance for women’s weight loss members, underscoring that AI convenience and care quality are emerging as critical competitive advantages beyond GLP-1 access.
Future budget gains will likely be driven by automated buying across streaming.
More than half of US adults plan a device purchase, giving brands a dependable pool of high-intent buyers.
Parents can make direct payouts to kids under 12 through the wallet.
Block can use the program to attract more sellers while rewarding Cash App users.
Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.
Consumers can compare mortgage rate factors in its ChatGPT app, but marketing may determine the app's reach.
AI adds to search behavior, doesn’t replace it: Dual SEO and GEO strategies for visibility across fragmented channels is critical for brands.
TikTok expands AI video creation tools: Dreamina Seedance 2.5 keeps advertisers in the app as longer, production-ready videos reduce the need for outside tools.
Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.
Perplexity’s win makes it harder to keep AI shopping agents off retail sites.
AppLovin is struggling to differentiate itself: Its ambitious reorg has hit a snag as the market floods with AI competition.
Magnite leans on CTV gains: Streaming powered another strong quarter as AI played a supporting role in the company’s broader CTV efforts.
The new Stablecard platform risks confusing customers and complicating branding.
Consumers may ask Siri questions before opening bank apps, making AI a key channel for financial guidance.