Marketing

Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.

Experiences, dining, and Gen Z-focused tenants are increasing visits and time spent at top-tier shopping centers.

Its focus on backend efficiency could help, but delaying consumer-facing AI may leave room for competitors.

Trusted voices assuage price-sensitive consumers, but the effect is far stronger among younger shoppers.

Amex’s pop-ups need to captivate younger consumers’ attention as the cohorts gains buying power.

Capital One’s 20-year renewal ties the bank to a $1 billion rebuild and expands cardholder perks into a loyalty play.

The executive order also targets combined MMR shots, widening the divide between federal policy and medical guidance.

YouTube requirements double: New creators need more views or watch time to be eligible for payouts, concentrating advertising value in larger channels.

Paze needs to onboard more merchants if it’s going to translate that bump into sustained adoption.

Travel platforms should integrate into AI platforms that prioritize security to retain commercial users’ trust in agent delegation.

More brands chase sales abroad as tariffs, inflation, and softer spending squeeze home markets.

On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.

Nielsen to acquire DoubleVerify for $2.15 billion: The deal pairs audience measurement with verification, improving CTV accountability.

Meta faces brand-safety scrutiny: Monetized account payouts reach pages that appear to violate its rules, an Australian news report finds.