YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.
Disconnected systems drain productivity, with SMBs especially exposed to inefficient workflows.
On today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes football audiences unique from an advertising perspective, the number that best encapsulates the advertising opportunity within the English Premier League, what makes America's Major League Soccer attractive compared with established European leagues, and more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Bill Fisher, and Senior Forecasting Analyst Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Netflix’s conventional model is built around binge-watching, where viewers tune in for hours to stream several episodes. But consumer behavior is increasingly fragmented across shorter viewing sessions throughout the day,
YouTube makes creator content look more like TV: Creator-led shows give CTV advertisers another reason to make YouTube core media.
On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
With broader campaigns that include both off-site channels and retailer-owned environments closer to purchase, brands have an opportunity to make lasting impressions prior to purchase with memorable campaigns.
A softer Marmaxx quarter comes amid signs that competitors are chipping away at the retailer's long-held advantage.
Mandatory disclosures could discourage retailers from using tailored prices as consumers grow more wary of the practice.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.
Spectacle events surrounding sports are pulling viewership numbers that rival, and sometimes exceed, the games themselves. That creates new openings for advertisers to reach passionate audiences in low-stakes, high-excitement environments. Major sporting events reveal broader cultural trends. "Amazon is in such a unique position to give us an idea of broader consumer sentiment because of its scale and reach," our analyst Sarah Marzano said on a recent episode "In the Game." The same principle applies to sport-adjacent spectacles, which reveal an unsatiated hunger for collective experiences that traditional game broadcasts don't satisfy.
Widespread use without employer support risks workflow fragmentation and lagging governance.
Attentive makes timing the personalization: AI Grow targets when to ask, not who visitors are, offering relevance without relying on personal data.
An intimate look at WPP’s decline: Court filings reveal that data shortcomings and layoffs lead to major client losses
Insurance advisors must earn trust by explaining tradeoffs before myths derail smart policy purchases.
31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial.
High satisfaction rates hide weak perceived value, risking retention.
Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.
TikTok influences how young investors act, making credible, engaging financial education an acquisition tool for banks.