Lefties expands in the UK while Zara moves upmarket.
Just 11% of Gen Z feels understood by brands, but closing that gap can protect long-term loyalty.
Native tags cut purchase friction and give brands clearer conversion data.
It’s the coming of age for a crypto company
Nurses gives healthcare and pharma marketers a credible way to make health content accessible.
In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
TikTok Shop has graduated from a social commerce experiment into the top player in a space that stumped every other US social network, and its future is now settled under domestic ownership.
Retail security is in the middle of a quiet but fundamental shift. For decades, cameras and alarms told retailers what had already gone wrong. Now, AI can push that same infrastructure forward by telling retailers what is going wrong right now, while there's still time for them to act.
Lenovo's North America president, Ryan McCurdy, says the AI supply constraints squeezing the industry aren't a warning sign but proof the demand curve is real. "AI adoption is increasing," McCurdy said. "The challenge is that it's outpacing the inputs into that...decade of AI." That mismatch is producing higher component costs and supply shortages across the industry, he said, but he frames it as an expected side effect of a sustained boom rather than a problem unique to Lenovo.
Q2 beat estimates as shoppers kept buying premium TVs, AI gadgets and memberships.
Facebook turns to video, commerce, and creators as users pull back: Marketers should reassess its media role and experiment beyond legacy tactics.
Amazon’s and Walmart’s on-site campaign strategies suit conversion goals, while other RMN off-site runs extend awareness.
TikTok's commerce reach is expanding, but data governance now matters more for brands and advertisers.
Issuers need to strengthen their AI visibility with strategic partnerships and GEO strategies.
Issuers need to strengthen their AI visibility with strategic partnerships and GEO strategies.
The Trade Desk gives Kokai an AI overhaul: Zuma simplifies workflows and adds AI agents, aiming to automate execution without sidelining buyers.
It tackles fragmented CRM workflows while helping Salesforce stay relevant when users skip its interface.
Meta’s settlement rewrites youth marketing: New teen safeguards will limit reach, making channel diversity and privacy compliance more critical.
TikTok brings Out of Phone to more markets: Wider DOOH access lets brands extend effective user-generated content offline.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Carina Lamb; and Principal Analyst Sarah Marzano.