OpenAI’s partner list gets messy: Apple’s suit adds another public dispute as OpenAI courts brands, users, and IPO investors.
Meta starts charging for AI: Paid tiers for users and developers could make AI a new revenue pillar for Meta and a bigger part of marketers' tech budgets.
AI exposes CX gaps: AI pays off across use cases, but weak escalation and bot transparency threaten brand trust.
This sponsored video from Uber Advertising dives into key lessons for from this year’s Cannes Lions.
Identity resolution is becoming standard practice for marketers. More than 90% of survey respondents use identifiers, and more than half (54.5%) say they sometimes, often, or almost always work with multiple third-party identifiers, according to a March 2026 survey of 112 US-based agency and marketing professionals by EMARKETER and Acxiom. Eight in 10 respondents say identity resolution has improved marketing ROI. Personalization tops the list of benefits, with 40.2% reporting measurable gains, followed by attribution and measurement (32.1%) and media efficiency (28.6%). This helps explain why 60.7% of marketers expect to increase investment in identity resolution over the next two years.
Reddit gains ad dollars: Agencies are gradually shifting more social budgets to Reddit as its high-intent audiences and AI tools attract marketers.
Best Buy's latest campaign, “Believing is Seeing,” tackles a challenge many marketers of emerging technology face: Some products simply don't translate through a screen. Through TV, creators, partnerships, and in-store experiences, the campaign aims to bring RGB LED technology to life.
Google is still the anchor as local search fragments: AI and social add discovery paths, but consumers return to Google for verification.
Grocers are lowering prices to keep shoppers, yet CPG results suggest discounts alone won’t revive demand.
Hasbro targets adult hobbyists with affordable floral kits and social-first merchandising to encourage repeat purchases.
5G-Advanced gives luxury brands an edge in UAE: Du’s network can reduce mobile friction where premium shopping journeys happen.
Amex’s Fanatics events show how experiential sports rewards can give issuers a competitive edge.
The rule will face stiff resistance from the industry, which could revive APR hike threats to offset lost revenues.
Working with the Mavericks can reward customers and build ties beyond brand visibility.
Regions adds personalized insights that turn transaction data into timely, in-app coaching.
Story-driven integrations extend from the screen to shoppers’ carts.
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
CTV competes for budgets, but trust in measurement lags: Proof of leads and sales could help brands judge CTV alongside search and social.
Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks.
Strong marketing and IP defense helped Levi’s top forecasts, raise guidance, and support premium pricing.