Marketers should use creator shoutouts, interactive chat, and stream sponsorships to tap Twitch's purchase influence.
Higher-income households are gravitating to Costco, reinforcing that grocery value matters well beyond budget-conscious consumers.
Drop Shop uses exclusives and TikTok Live to shape discovery and capture beauty sales.
Marketers need stronger thumbnails and branding as passive exposure declines.
64% finance elsewhere, making budget tools and dealer inventory key to reaching shoppers before rivals do.
SMBs automating invoices through agentic AI saves valuable time; payment providers need to convince them to trust the tools.
AI assistants rank last among trusted sources for shopping recommendations, named by just 23% of US shoppers, according to an April survey from Profitero.
If the retailer’s new handbags catch on, they could bring press, social buzz, and more shoppers back to the brand.
Lower prices across Europe aim to keep cautious shoppers buying.
A $2 billion sales milestone reflects category expansion, and strong AI search visibility could bring more shoppers.
Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. Commerce media ad spending will reach $83.71 billion in the US this year, accounting for 20.5% of all digital ad spending, according to EMARKETER's June 2026 forecast. As the channel becomes a core part of marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments deliver measurable business results. In a new EMARKETER guide titled "Commerce media outlook: What industry leaders see ahead," our analysts and industry leaders give their thoughts about the capabilities brands should prioritize today, the consumer behaviors that will shape tomorrow, and what it will take to succeed as commerce media becomes a permanent pillar of the media mix. Matt Barresi, president of digital commerce and capabilities at Kimberly-Clark told us why he values governance before scale and the implications of strong measurement.
Digital experiences are becoming more than a way to engage customers. Retailers are finding that loyalty programs and mobile apps can also improve store productivity and help physical businesses scale more efficiently.
A FTC suit could force Amazon to reveal more about how its search auctions work.
Offensive materials cleared internal checks, showing brands need diverse perspectives empowered to halt risky work.
Being the official bank of the LA Lakers helps it woo a major target audience.
High awareness hasn’t translated to user trial, making paid adoption a steep next step for Meta.
Archive’s AI can speed campaign planning and research, but marketers still need to check brand safety and audience fit.
One former ecommerce CEO achieved a 100% win rate on website optimization tests, seven successful experiments out of seven attempts, by building an AI agent system that generates, executes, and analyzes tests autonomously. The achievement signals a shift in how brands approach website personalization. "Cody is probably one of the most advanced experimenters, personalizers we've seen, and I think is like the all-time leader in win rate on tests," Drew Marconi, CEO and cofounder of Intelligems, said during the ecommerce event Grow NY this month. The typical win rate for ecommerce optimization tests hovers around 30%, making the perfect success rate particularly notable.
SMS marketing is permission-based brand communication sent by text message, spanning promotional alerts, restock and shipping notifications, loyalty updates, and conversational two-way messaging. It sits alongside email as a core owned channel.
Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.