Policy whiplash and a 27% sales drop force a pivot back to hybrids.
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Strong merchandising drove sales gains across each of its categories.
Reddit proves its CPG pull: Reddit shoppers drive 1.5 times ROAS and up to 17% higher LTV as trust-rich threads steer buying decisions.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
Coca-Cola tests universal metric: Universal Media Measurement (UMM) aims to measure paid, owned, earned, and shared media on one scale to tame fragmented data.
Meta tops $240 billion in ad revenues: AI-fueled gains and Reels lift revenues as the company cements its pull with marketers.
TikTok builds an always-on ad machine: From genAI video edits to asset selection, it’s centralizing its ad tech to outpace competitors.
55% of US enterprise ecommerce decision-makers measure agentic commerce success by revenue growth, the top KPI in Logicbroker's December 2025 study and the only metric cited by a majority.
- On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.
As retailers push into agentic commerce, success may hinge less on the technology itself and more on how quickly consumers are willing to change their habits.
The retailer’s new “Alexa for Shopping” assistant unites voice and chatbots to drive discovery and spending.
Walmart, Target, and Dollar General bank on brick-and-mortar to capture tighter wallets.
Energy-driven PPI spike points to steeper retail price hikes ahead.
Discord sweetens rewarded ads: Nitro bonuses tie premium users closer to Quests, offering brands young, engaged fans.
Privacy backlash dents AI targeting: Users dodge tracking and give fake details, leaving marketers with distorted inputs and a ceiling on personalization.
Brox builds behavioral replicas: 60,000 digital twins based on real humans promise insights in hours, not weeks, but the $100,000 entry is prohibitive.
TikTok tests paid ad-free model in UK: While ad revenues remain stable, creator deals could gain value if subscription adoption climbs.
44% of US college sports fans say sponsorship influences their purchase decisions, including 14% who actively prioritize sponsored brands, according to a February study from Big Chalk.
Although the US economy is facing hard financial times due to rising gas prices and other headwinds, consumers expect to up their spending this summer, according to a Spring 2026 survey by Optimove Research.