Facebook explores reach metrics: Meta is testing post view counts to help brands assess organic exposure beyond likes and comments.
Consumers silently churn: Most Asia-Pacific shoppers quietly leave brands after trust breaks, making social sentiment a weak gauge of user satisfaction.
A big bank-Fiserv deal could strengthen bank loyalty programs while renewing debate over who gains from higher fees.
Smaller luxuries help brands court Gen Alpha without diluting their cachet.
Many Americans doubt they'll achieve financial independence, making proactive planning a key way for banks to earn trust.
Profound brings AI search ads into focus: New visibility and relevance metrics could help marketers size up rivals as AI search remains tough to measure.
Microsoft pares back Xbox: Layoffs and studio spinoffs make Xbox a riskier bet for brands planning gaming campaigns.
Reddit makes testing easier: Reddit's A/B tool gives advertisers native data to prove which campaign tactics lift ROAS before scaling.
For years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition.
Walmart is aligning Walmart Connect, Walmart Connect International, and Sam's Club Connect (formerly Sam's Club Member Access Platform) around shared technology, platforms and capabilities while maintaining separate brand identities. The goal is to simplify how advertisers buy, measure, and scale retail media campaigns.
Nearly all (92%) commerce media leaders in the US, UK, and Germany are likely to invest in agent-specific measurement and diagnostics in the next two to three years, the leading agentic AI use case among those surveyed, according to April 2026 data from Koddi.
Retailers can bolster customer relationships and long-term revenues through deals, premium offerings, and better shopping experiences.
Marketplace expansion helps the retailer chase relevance without adding inventory.
Partner perks help loyalty programs earn more attention—and spending.
Vibe coding trims SaaS costs: Some small firms are replacing Salesforce and HubSpot with AI-built apps, saving up to six figures yearly.
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually won or lost before a single ad is ever run. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Yory Wurmser, and Head of GTM at Rokt mParticle, Nicholas Craig. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Brands need clean AI records: Midjourney’s studio disputes show why prompts, vendors, and asset clearance need a defensible trail.
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.
Social media shapes brand perception: Consumers expect brands to address controversies first on social platforms, where response speed matters.
Influencers and fashion replace traditional sports sponsorships.