Contractor sales and ecommerce gains offset DIY drag in a slow housing market.
On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).
Essentials, $20 toys, and retail media strength prompt higher full-year outlook.
Digital shoppers embrace branded AI: Online-first buyers welcome AI, while 70% of store loyalists avoid it, tying comfort to channel habits.
Google protects its lead: By building multimodal AI into Search, it aims to hold onto valuable queries and limit competitor gains.
Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.
60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus.
Steady Pro demand is offsetting softening DIY demand.
AI discovery lags traffic reality: Organic and social dominate web traffic, giving brands time to test AI before users’ search habits change.
Higher fares and fewer flights test demand in a slowing economy.
Search as productivity OS: Google turns Search into a coding, agent, and widget hub—keeping users inside its walls, not sending them out.
It’s trying to frame in-person banking as old-fashioned as big banks grow their footprints.
OTC brands drew far more video and ad views than Rx brands in April, capturing attention where health searches often begin.
Snapchat courts creators: A new study touts deeper fan ties and longer ad views, but influencer spending still trails rivals by billions.
Commerce media spending is projected to surpass $80 billion in the US this year, according to EMARKETER’s forecast, but not every network is winning buyers’ trust equally. “Trust is earned campaign by campaign, and even the earned have to keep earning it," said Rob Rubin, head of EMARKETER Advisory, at EMARKETER’s Ad Buyer Strategies Summit. He shared findings from a new survey of 231 senior ad buyers collectively responsible for more than $8 billion in commerce media spend.
The retailer is buying Everlane to diversify its revenues, but that may not fix its perception problem.
Shoppers seek payback on IEEPA price hikes, testing marketplace transparency.