Its UK strategy shows international expansion depends on market-specific insights as much as store openings.
New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.
Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. “Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI.
Data trust affects consumer purchases: Nearly half have cut or redirected spending over data use, making clear controls and collection practices vital to trust.
Premium video raises advertiser risk: CTV impressions surged across every tracked region, while global fraud variants jumped 140% in Q1.
As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.
More than half of US adults plan a device purchase, giving brands a dependable pool of high-intent buyers.
Remodels, marketing, and Whopper upgrades helped lift Burger King's Q2 sales while discount-heavy rivals lagged.
Live shows, custom guitars, and art transform Gibson's newest store into a destination.
The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.
Payments and cash-flow tools now matter as much as accounts, rewarding banks that simplify daily work.
Brands with strong identities and on-trend product stories are taking a bigger share of spending.
The FDA decision reinforces the need for clinical evidence, but approval alone won't drive adoption.
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.
Restaurants are finding that promotions matter less as consumers grow more price-sensitive and selective.
Consumers can compare mortgage rate factors in its ChatGPT app, but marketing may determine the app's reach.
AI adds to search behavior, doesn’t replace it: Dual SEO and GEO strategies for visibility across fragmented channels is critical for brands.
The placement contradicts past promises and raises questions about ad-supported features.
Every retailer heading into the back half of 2026 knows consumers are stretched, and most plan to win them through price. That assumption is only partly right. Some shoppers still have room to spend and just need a reason to feel good about it. Others are counting every dollar and have learned to distrust the retailers asking for it. Treating both groups the same, or treating the whole market as simply "trading down," is how a promotion or a pricing strategy that should work ends up falling flat.