Consumers are collecting memberships much faster than they're building habits. The average consumer now belongs to 17.4 loyalty programs, up 60% over the past decade, according to Upside’s “Escaping the loyalty plateau” report. But active participation has risen just 8% over the same period, to 8.4 programs.
Accounts opened in-person last longer, and strategic investment can turn new locations into durable acquisition engines.
Purchase data helps location-based brands connect digital ads to store sales and adjust budgets mid-campaign.
Its flagship Botox brand lifted its otherwise underwhelming aesthetics results, while Juvederm results show perceptions about fillers remain a tougher hurdle to overcome.
Retailers that treat inclusion as a growth strategy—not just compliance—can build deeper customer loyalty across households.
Weakness in Americas retail overshadowed digital growth.
Blackstone takes over an AUD36 billion loan book.
TikTok builds an agentic AI hub as marketer adoption grows: The payoff is less manual work, faster decisions, and smoother buying across the funnel.
Enterprise AI demand funds Big Tech earnings: Hyperscalers can sustain long-term capex without overreaching.
AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.
Chase leads new accounts, but fintechs still convert prospects at far higher rates once shoppers engage.
Early banking gains support its all-in-one finance plan, but execution will decide whether engagement lasts.
Existing members drove 51% of new product signups in Q2, reinforcing the power of cross-selling.
Digital audio is quietly restructuring the listening landscape. Ad-supported streaming music is taking share from radio, podcasts are reaching record audiences, and Gen Z spends more time in Spotify's app than YouTube's. For advertisers, audio offers trusted voices and habitual daily attention at prices below video. This FAQ covers where listening is moving, why audio earns budget, and how to plan the channel in 2026.
Record demand lifted revenues, while the company bets its marketing spend will strengthen long-term brand appeal.
Insurers can reach SMB customers earlier by offering advice and pricing before shoppers compare providers.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
Telehealth's easy-to-sign-up, hard-to-cancel subscription practice is now a regulatory liability.
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).