Lowe’s, Airbnb, and Expedia are using installments to unlock hesitant spend.
Netflix is reshaping CTV economics as sports, live events, podcasts, and a potential WBD acquisition push its ad tier toward 10% of spend, with $3 billion in sight this year.
Platforms like Google are pushing AI search offerings, compressing clicks and centralizing control of information and traffic.
The AI search firm is betting on subscriptions instead, arguing that even labeled promos erode trust.
Big Tech shifts to India’s scale, talent, and AI-first workforce as Western growth slows and China risk rises.
LinkedIn and OpenAI build AI hiring platforms, threatening staffing firms’ 15% to 30% markups.
Creator marketing has evolved from a nice-to-have resource for generating buzz to an essential part of a retailer’s commerce strategy. Gap Inc. serves as a prime example.
Two massive sites test whether offline retail can finally complement its ecommerce clout.
Snap pilots $4.99 to $19.99 subs as DAUs dip, chasing steadier revenues beyond ads.
Claude’s ad-free stance at the Super Bowl drove 11% user growth as trust fears shadowed ChatGPT’s ad plans—but scale gaps remain vast.
But as competition intensifies, high traffic isn’t enough—brands must pair visibility with proven product efficacy to convert surging consumer interest into loyalty.
Rising FDA enforcement pushes drugmakers to revisit messaging and risk framing.
Live sports boosted cable viewership in January, but streaming’s dominance signals marketers must balance CTV precision with linear scale.
68% expect social to deliver the most value, pairing low costs with AI and UGC to rival bigger brands.
This FAQ addresses how AI fits into customer experience strategy in 2026.
With US retail media ad spend hitting $60.32 billion in 2025, retailers and advertisers alike are exploring how non-endemic partnerships can expand reach, unlock new revenue streams, and deliver relevant advertising experiences to shoppers.
74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.
On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.
Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.