Reddit may end Google AI content deal: Cash from licensing competes with protecting traffic, audience and content ownership, and future ad revenues.
Uptempo speeds budget decisions: Marketers can begin with channel-level MMM, prove lift, and graduate to granular models as data readiness improves.
This month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online.
Albertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.
Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.
Shoppers embrace AI platforms for discovery and research, but most still make purchases on retailer websites and apps.
Premium seats become more important as margins tighten.
The Carolina Panthers agreement shows established NFL venues remain prized marketing assets.
A federal charter lets the digital bank challenge incumbents with low-cost banking instead of customer-first spending.
Smartphone access and QR sharing could ease fragmented care if people embrace it, but widespread adoption is far from guaranteed.
YouTube’s ad business stays resilient: Revenues may cool as video budgets fragment, but strong marketer and user demand keep it ahead in creator content.
The new channel broadens discovery, yet a weak reputation can still sink conversions.
Apple builds IP for mobile feeds: Its telenovela format blends regional relevance, recognizable talent, owned distribution, and performance data.
France bans under-15s from social media: Brands may lose an early path to young consumers, but weak age checks could also distort audience data.
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff.
"If nobody sees it, it doesn't exist," said David Van Veen, managing director of beauty branding agency MSLK, summing up what may become the defining challenge for beauty brands in the AI era. As consumers lean on ChatGPT and Google's AI Overviews to narrow their options, brands get fewer chances to make an impression. AI doesn't return pages of search results. It surfaces a handful of recommendations, favoring brands that appear most consistently across trusted sources on the web.
"AI can be extremely powerful, but it can also be problematic if you start with that technology," Nick Craig, head of go-to-market at Rokt mParticle, said on a recent episode of "Behind the Numbers." "Start with the use cases, start with the value, then let AI take hold as the enabler to reach it." Downstream AI tools, from creative generation to campaign orchestration, are becoming commoditized and crowded as marketing platforms rush to add AI capabilities. The real competitive advantage lies not in having AI, but in the quality and comprehensiveness of the customer data that trains these AI agents.
Lower prices and expanded in-store events aim to win parents who are more selective, not necessarily spending less.
In June 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index.
A smaller ecommerce network may strengthen brand consistency in China, though it risks limiting long-term growth.