Regulators say limiting rival chatbots on WhatsApp could breach competition rules and reshape AI distribution power.
YouTube TV is rolling out genre-specific options to curb churn, betting viewers prefer cheaper, targeted bundles over bloated pay TV.
Tech giants and brands leaned hard into AI-led creative, but consumer responses were mixed.
From ai.com to Claude and coders, AI ads led engagement, overtaking beer, autos, and other legacy categories.
Shoppers are open to AI help but will abandon carts after bad suggestions, showing personalization outweighs novelty.
Unions’ no-confidence vote underscores frustration as margins lag far behind Delta and United.
YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
"The Super Bowl has grown from a football game into one of the biggest cultural moments for brands," said our analyst Suzy Davidkhanian in a recent episode of “Behind the Numbers.” The Super Bowl maintains its advertising relevance in an increasingly fragmented media landscape because it delivers something increasingly rare: A massive, diverse audience engaged in a shared cultural moment.
Installs barely grew but app purchases hit $167 billion. Saturated markets will force apps to extract more value from loyal users.
Job fears hit lower-income consumers hardest, making retail demand more uneven.
Novo’s Big Game spot can help reinforce the Wegovy pill’s credibility against copycat compounded versions.
The top Super Bowl campaigns now hinge on multi-channel activation as audiences engage via social, streaming, and retargeting.
Non-controversial stars, authentic fits, and humor, not fame alone, boost Super Bowl ad results.
Legal scrutiny, rising rivals, and fading China relevance are testing its turnaround.
51% of Super Bowl ads featured multiple celebrities in 2025, triple the rate from 2016, according to a January report from iSpot.tv.
Regulators say TikTok’s “addictive” features break rules, creating a legal test that could force core platform changes or fines.
Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.
Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.