Podcast hosts earn trust as advertisers invest: Podcast ads gain appeal as host credibility drives purchases, prompting brands to increase spending.
Dentsu gives AI agents structure: dentsu.Connect 4.0 helps CMOs scale their AI workflows without replacing existing martech stacks.
Canva keeps marketers inside its suite: Code 2.0 ties AI app-building to brand kits, templates, and campaign workflows.
Rather than creating an out-of-home (OOH) campaign designed to generate social media buzz, travel app Skyscanner did the reverse: It turned an already-viral TikTok moment into a real-world brand experience. The company recently installed a billboard in the baggage claim area of San Juan's Luis Muñoz Marín International Airport, riffing on the viral "First time in San Juan, mi hijo?" audio created by Pittsburgh comedian Bill Stiteler (@saxboybilly18), which continues to soundtrack vacation videos, travel recaps and Puerto Rico getaways across TikTok. The billboard greets arriving visitors with the message: "First time in San Juan, mi hijo? Next time, compare flights and save 30% on average."
YouTube passes Spotify in UK podcasts: The margin is small, but the change makes video harder for brands to treat as optional.
Data-driven expansion and service-led experiences show why physical retail still matters in menswear.
Mexico marks a high-profile expansion, though Canada and Europe may offer a smoother path than competing with authentic local cuisine.
Native integration brings on-demand delivery to thousands of merchants.
Ingredient removals and limited public details could shape consumer perceptions before investigators reach conclusions.
Ohio’s biggest credit union emphasizes advocacy over product pitches.
Record profits came from underwriting, trading, and financing.
The agency forms an entertainment practice to compete for integrated brand work as rivals broaden their sports and culture capabilities.
Nike took advantage of the FIFA World Cup by spotlighting its new, soccer-focused X2 collection through community watch parties and in retail spaces. The effort, which ran through June, shows how retail can expand with targeted experiences that match specific fan interests.
Meta’s AI tools create headaches: Marketers must catch errors before campaigns go live due to faulty AI tools.
Discord pulled in 64 million unique US visitors in April 2026, a scale that puts the gamer-first platform in the conversation for mainstream brand reach, according to a June report from Comscore Media Metrix Multi-Platform.
For brands selling products with long purchase cycles, like mattresses, cars, or appliances, the marketing challenge isn't just winning the sale. It's staying in consumers' minds for years before they're ready to buy.
Commerce media is no longer synonymous with retail, as delivery platforms, financial services, and travel companies build sophisticated advertising networks that rival traditional retailers in scale and effectiveness.
Commerce media has planted deep roots in Spanish-speaking Latin America (SPLA). Between 87% and 94% of marketers in Mexico, Argentina, Chile, Colombia, and Peru surveyed plan to increase their commerce media investment over the next 12 months, according to new research conducted by EMARKETER for Google.
Diners are favoring fast-casual and full-service restaurants that deliver better quality, convenience, or experience.
Rather than relying on discounts alone, the limited Pasta Pass creates attention that extends well beyond its sales.