In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
CTV competes for budgets, but trust in measurement lags: Proof of leads and sales could help brands judge CTV alongside search and social.
Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks.
Strong marketing and IP defense helped Levi’s top forecasts, raise guidance, and support premium pricing.
The beauty brand pivots to an overlooked generation with outsized spending power
Applying offers at checkout gives cardholders instant gratification, securing issuer loyalty.
The FCA found banks often misdirect vulnerable customers, risking trust and future account openings.
The bank turned a costly deal into a year-long engagement opportunity, offering banks a playbook for brand equity.
Brands are adjusting to a different setting for this year's FIFA World Cup, as fans of the tournament, which runs through July 19, follow the action on a highly fragmented array of channels, forcing brands to come up with creative ways to engage them. “Hosting the tournament in North America, specifically in the States, is pulling fans decisively off traditional broadcast and into digital and connected TV (CTV) to follow along,” said Rod Paolucci, global head of marketing at Channel Factory. In addition to streaming the games on a big screen, many viewers will be checking social media and other feeds on a mobile second screen.
Sony shows digital purchases have limits: Deleting content consumers bought could lead them to question digital bundles, purchases, and media offers.
Cloudflare challenges Google: New crawler defaults give publishers more control over AI scraping and could prompt Google to split search and AI crawling.
Meta lawsuits could alter digital advertising: Four states seek $1.4 trillion from Meta—nearly its market cap—in a case that could prompt marketers to diversify ad spend.
ActiveCampaign makes martech more autonomous: Its Google Ads tool shows how AI is moving from assistant to hands-on campaign builder.
38.2% of US digital shoppers have not used a retail AI chatbot and aren't interested in doing so, the single biggest response to tools like Amazon Rufus and Walmart Sparky, according to a May survey from Bizrate Insights and EMARKETER.
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.
The anniversary sale emphasizes experiences over endless promotions.
Lower-cost business and first-class fares aim to capture new demand.
The engaging format has enticed nearly 2 in 5 shoppers to make a purchase.
Travel AI earns trust, but only before checkout: Platforms use AI for planning and support while keeping booking in human-led territory.
Meta expands AI creation: Muse Image could strengthen Meta’s AI moat and help advertisers streamline social content creation.