AI ads ignite spending: Chatbot and AI search formats drive $32 billion in spend as discovery moves beyond blue links.
The great agency DIY shift: Media buyers are shrinking vendor rosters as AI coding tools make proprietary builds cheaper—but scale remains a risk.
Limited-edition drops could boost loyalty and profits as new vehicle demand slows.
Fee-based business has cushioned pressure on interest margins, but Wall Street rivals still dominate high-value client work.
Free shipping and discounts could turn the platform into a destination for repeat purchases, not just impulse buys.
82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.
Google doesn’t penalize AI use in search: But human-created content still outperforms AI, suggesting quality over quantity should be the goal.
Chat controls speed up campaign work: PropellerAds moves campaign management into chat, simplifying control but lacking dashboards' visual checks.
Google sends fewer clicks to websites: Brands may need to rely less on organic search as AI Overviews and zero-click results make traffic harder to earn.
29% of US digital buyers picked up their online order at the store in May 2026, up from 22% in 2023, making it the only delivery method to grow every single year, according to a June report from Bizrate Insights and EMARKETER.
A new seller app and verification tools strengthen Marketplace as Meta competes for merchants and secondhand shoppers.
Michaels’ rapid rollout underscores how lower-cost AI tools are making conversational shopping a practical option for more retailers.
Global compliance records can derail US bank ambitions.
Ongoing benefits can be more compelling than rates in earning primary banking relationships.
Higher tariffs and fuel costs deepen pressure on shoppers and margins.
Smaller sellers may pay more for real models or risk losing shopper trust.
Local credit splits make market-by-market lending strategies more important.
Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.
Athletes make Twitch the main event: Unscripted streams deliver trust, urgency, and sponsorship time that standard VOD ads cannot match.
Marketers guess on what drives ROI: Fragmented customer paths and data siloes make it hard to connect marketing activity to revenues and defend budgets.