Working with the Mavericks can reward customers and build ties beyond brand visibility.
Regions adds personalized insights that turn transaction data into timely, in-app coaching.
This reflects healthcare’s broader expansion into sports marketing as brands seek to connect with younger, diverse audiences.
Story-driven integrations extend from the screen to shoppers’ carts.
Disney+ eyes free streaming: A no-cost tier could draw more viewers, challenge YouTube's lead, and broaden Disney's ad-supported reach.
Live sports reward streamers with user acquisition: Exclusive events create can't-miss moments that offer engagement and advertising opportunities.
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
EU regulators challenge Meta’s app designs: Meta may have to redesign “addictive” social media features, testing ad performance and platform mechanics.
41% of US Gen Z digital audio listeners tune in to improve their mood, compared with 33% of all listeners, according to a March 2026 survey from The Harris Poll and EMARKETER.
CTV competes for budgets, but trust in measurement lags: Proof of leads and sales could help brands judge CTV alongside search and social.
Shoppers don't just tolerate screens in the grocery store. In the right spot, they prefer them. That's the core finding from Grocery TV's In-Store Shopper Perception Report, which surveyed 1,018 US grocery shoppers in March 2026 on their attitudes toward in-store retail media. The results draw a clear line between formats that fit naturally into a shopping trip and formats that fight it. That line determines whether a screen earns goodwill or generates friction, and it's the difference retailers need to understand before they build out their networks.
Captioned content is a user expectation: Subtitles boost ad attention and clarity, making them a creative must—not just an accessibility feature.
Pepsi’s lackluster US performance underscores growing pressure on discretionary grocery categories.
Strong marketing and IP defense helped Levi’s top forecasts, raise guidance, and support premium pricing.
The beauty brand pivots to an overlooked generation with outsized spending power
The warehouse club partners with Weight Watchers to expand its wellness bundle.
Google's AI Mode healthcare ad test signals expanding AI ad inventory, though disclosure-heavy healthcare ads remain excluded for now.
But many doctors aren’t convinced that wearable-generated health data has enough clinical value to influence their decisions.
Issuers need to bolster premium products to secure top-of-wallet status.
Applying offers at checkout gives cardholders instant gratification, securing issuer loyalty.