They prioritize emergency and travel savings, while being proactive about retirement.
Healthcare providers need clearer explanations and consent based on how AI affects care decisions and ongoing treatment.
The deal could set stricter expectations for age checks and outside oversight across social media and tech platforms.
New, affordable GLP-1 access for Medicare beneficiaries creates an opening for marketers to address seniors’ specific weight loss needs.
The Trade Desk gives Kokai an AI overhaul: Zuma simplifies workflows and adds AI agents, aiming to automate execution without sidelining buyers.
It tackles fragmented CRM workflows while helping Salesforce stay relevant when users skip its interface.
Meta’s settlement rewrites youth marketing: New teen safeguards will limit reach, making channel diversity and privacy compliance more critical.
TikTok brings Out of Phone to more markets: Wider DOOH access lets brands extend effective user-generated content offline.
Half of US adults (50%) respond to a bad delivery by buying the same brand somewhere else, according to a July report from Radial.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Carina Lamb; and Principal Analyst Sarah Marzano.
Wholesale and brand partnerships are helping fuel growth as the retailer looks beyond its own stores and website.
Beauty Studio launches September 10 in 600 stores and online, using curation and sampling to own discovery.
The retailer is speeding up delivery and expanding logistics to defend its ecommerce lead despite trade tensions.
Competitive rewards multipliers on essential categories can help co-brands capture spend outside branded purchases.
Income and real spending are still rising, but pessimism and price pressure are likely to shape Q4.
Experiences become part of its wealth transfer strategy
RevMed’s newly approved drug nearly doubles median survival in Stage 4 pancreatic cancer, showing that a less-established biotech can succeed where larger drugmakers have struggled.
Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands and agencies said they reallocated mobile advertising budgets from walled garden giants to independent partners in the past 12 months, according to a new survey conducted by EMARKETER in collaboration with Datum Intelligence. The independents are gaining share in a market that is still expanding. US in-app mobile ad spend is expected to grow 12.0% in 2026 and reach $235.10 billion next year, per EMARKETER’s forecast.
Exclusions address one ChatGPT ad concern, but advertisers still need better placement and performance insights.
35% of webpages published post-ChatGPT show signs of AI authorship. Distinct voices and unique assets can preserve trust.