The most-favored-nation framework extends to nine midsize drugmakers, tying more US pricing decisions to what other countries pay.
Alphabet's stock took a hit after the company announced plans to increase capital spending by $15 billion in 2024, bringing total CapEx to the $195 billion to $205 billion range. Investors expressed frustration over a lack of clarity on how AI spending would translate to revenue.
New ad tools and markets are paying off, but unproven returns could limit ad spending.
High awareness hasn’t translated to user trial, making paid adoption a steep next step for Meta.
Archive’s AI can speed campaign planning and research, but marketers still need to check brand safety and audience fit.
Younger buyers weigh car tech heavily, meaning distinctive experiences and clear positioning can set brands apart.
Economic headwinds are reshaping Asia-Pacific ad spend as AI-powered platforms, retail media, and video continue to attract performance-focused budgets. Digital remains resilient as growth diverges across China, Australia, Japan, and Thailand.
One former ecommerce CEO achieved a 100% win rate on website optimization tests, seven successful experiments out of seven attempts, by building an AI agent system that generates, executes, and analyzes tests autonomously. The achievement signals a shift in how brands approach website personalization. "Cody is probably one of the most advanced experimenters, personalizers we've seen, and I think is like the all-time leader in win rate on tests," Drew Marconi, CEO and cofounder of Intelligems, said during the ecommerce event Grow NY this month. The typical win rate for ecommerce optimization tests hovers around 30%, making the perfect success rate particularly notable.
SMS marketing is permission-based brand communication sent by text message, spanning promotional alerts, restock and shipping notifications, loyalty updates, and conversational two-way messaging. It sits alongside email as a core owned channel.
Its new media network gives brands access to shopping center audiences, but success depends on execution.
Gen Z and millennials’ self-care and wellness spending intentions are strong, but their budgets could change, meaning brands must demonstrate tangible value.
Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.
Lefties expands in the UK while Zara moves upmarket.
Just 11% of Gen Z feels understood by brands, but closing that gap can protect long-term loyalty.
Native tags cut purchase friction and give brands clearer conversion data.
Affirm wants to seize daily spend alongside big-ticket financing for growth.
By tying cards to local rewards, credit unions can strengthen their relationships with members, SMBs.
Seeking a $50 billion bottom-dollar price underestimated PayPal’s legacy assets’ continued heft in the US, abroad.
It’s the coming of age for a crypto company
It’s racing to keep up with Fidelity and crypto-native competitors