As Gemini becomes more context-rich, generic campaigns risk invisibility in AI-curated results.
Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
Better measurement is the top unlock for digital audio ad investment: 45% of marketers worldwide say more robust measurement and attribution tools would drive greater spending, and 43% cite improved ROI transparency and benchmarking, according to a November 2025 survey from Amazon Ads and EMARKETER.
1- and 3-hour delivery options add urgency—and a revenue stream—on top of the free same-day option.
Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention.
PowerMac and low-sugar Capri Sun aim to refresh iconic brands as better-for-you rivals crowd shelves.
Shoppers are researching more than ever, forcing brands to prove value beyond specs and splashy upgrades.
By launching an integrated jewelry platform, the luxury goods giant aims to rival LVMH and steady group sales.
Paze still must combat entrenched consumer checkout habits with competitors like PayPal
Collections from John Galliano will help elevate perception and fend off Shein.
The financial system is staring down a stablecoin glut, but few consumers want to navigate a world where they need bespoke denominations of US dollars for every financial or retail entity they interact with.
Distribution won’t be enough to turn Clover around in such a fiercely competitive sector.
They don’t need a dedicated AI strategy to take advantage of the tools.
It is part of a trend to extract maximum value from a branch footprint.
A Massachusetts judge halts recent vaccine recommendation changes, boosting medical professionals' sway with parents and patients—for now.
But most are concerned about AI-related skill loss. Healthcare leaders need guardrails and training so doctors use AI daily without eroding their core skills.
Their ad budgets are shifting from linear TV to digital channels like CTV and social media, but big TV events still garner significant spending.
Structure Therapeutics' pill matches Novo’s and Lilly’s on weight loss, teeing up fiercer competition.
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.