Lilly’s new safety allegations add fuel to lawsuits and FDA actions targeting telehealth sellers of compounded weight loss drugs.
200,000 devices are erased, halting workflows and casting doubt on system security.
It opts to acquire post-production AI tech for nearly $600 million to cut costs and avoid spooking creatives.
Gen Z is nearly twice as likely as millennials to view AI-generated ads negatively, 39% vs. 20%, according to January data from the Interactive Advertising Bureau and Sonata Insights.
New scam alerts and stricter advertiser vetting aim to reduce brand risk and fraud while fortifying its long-term ad ecosystem.
Publicis buys measurement company AdgeAI, arming Publicis with real-time creative intel as clients demand proof of what works—and why.
Apple undercuts rivals at the right moment: Component shortages squeeze Windows manufacturers as Apple courts first-time Mac buyers with the Neo. Read online
Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
Amazon widens its purchase funnel: Structured feeds for Shop Direct aim to cement its role as shopping’s starting point.
he company expects its lowest profits since 2009 as weak demand and poor execution hurt performance.
As growth cools, Fabletics pivots to denim, testing lifestyle expansion beyond leggings.
The delivery platform’s limited pilot aims to test consumer appetite and cost efficiencies.
Grocery and fuel spikes threaten to swallow tax-refund tailwinds.
The move comes amid a turnaround push, but discounts alone may not be enough to win back shoppers.
Banking groups are stuck in 2022, and fear is holding back payment modernization.
Prediction markets will go mainstream someday, but touch them now and get burned.
YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.
45% of March Madness viewers skip the regular season, yet 9.4 million watched tournament games in 2025—unlocking reach on TV and streaming.