Consumers are prioritizing healthy eating, but still leaving room for indulgence.
Intelligent Authorization streamlines acquirers’ processing for a new era of commerce.
GenAI fuels campaigns and live offers, syncing content creation with fan moments.
Novo drops court fights to secure GLP-1 distribution, which will drive other telehealth brands to weigh pharma deals against legal risk.
Standalone telemental health solutions could benefit from health systems' pursuit of online players that drive referrals.
After White House autism claims, acetaminophen use fell 10% before rebounding, showing how fast trust can waver.
Its $100 million acquisition brings compliant conversations to life sciences CRM amid rising AI adoption.
No Ticketmaster breakup means brands still rely on one gatekeeper for ticketing data and venue access.
Businesses, not platforms, will cover local fees—turning duties into a routine media expense.
Ottawa ditches a shutdown for EU-style audits and data gates, keeping 613,000 SMBs active.
8.8 billion hours with gaming content gives brands access to live, engaged audiences, but authenticity is paramount.
68% of AI-using employees in the UK and North America save 4 hours or less per week from AI, according to a November 2025 survey from Section.
Gap Inc. is betting big on entertainment as a path to cultural relevance, creating a new chief entertainment officer role dedicated to what it calls "fashiontainment,” a strategy that blurs the lines between content creation and commerce through partnerships across music, film, sports, and gaming.
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
Uneven engagement and time spent on social platforms forces marketers to rethink scale-first social campaigns.
Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.
OOH is enjoying a surge in M&A as the ad format entrenches itself as a reliable, growing staple of ad budgets.
Education solutions company Sallie has launched Backpack Media, an education media network that offers marketers access to Gen Z and Gen Alpha students and the families influencing their purchasing decisions across Sallie’s owned properties, the open web, and CTV.