The purchase journey is now chaotic: Constant device-hopping and “random” shopping behavior turns buying into scattered micro-moments.
The retailer is counting on a leaner footprint and wealthy shoppers to revive sales, but challenges remain.
Music streaming apps hit saturation: As downloads stall, platforms bulk up bundles to justify higher fees and retain paying fans.
Abhay Singhal, Co-Founder, InMobi & CEO, InMobi Advertising, sat down with EMARKETER’s Nate Elliott at POSSIBLE to share insights on how AI is shifting consumers from search to research-driven discovery, reshaping brand visibility and competition.
Sales rose 7%, but a weak Q2 profit view and thin margins temper the comeback story.
Organic sales fell 4%, with banking and financial units lagging despite AI-led efficiency plans
Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.
Banks must differentiate between adopting agentic AI to remain competitive and becoming overreliant on one provider.
These humongous lending projects are clogging up banks’ balance sheets and driving up risk levels.
Pennsylvania argues in a new lawsuit that Character.AI’s “psychiatrist” bots cross into illegal practice, not just risky advice.
Google builds an AI-ready measurement hub: New tagging, data flows, and geographic testing help prove marketing’s business impact.
OpenAI opens data to marketers: New policy allows limited ID sharing and purchase data to power ChatGPT ads.
Digital detox drives IRL marketing: From Pinterest to Netflix, companies court screen-weary youth with phone bans and offline experiences.
Retailers in April proved that breakthrough moments come from bold repositioning, experiential stunts, and quiet backend innovations that reshape operations. Here are the three retailers that won April's “Unofficial Monthly Retailer Awards.”
Verified transactions and young users give it an edge as CMOs rethink spend.
P&G and American Eagle tap its network as Amazon mirrors the AWS playbook in logistics.
In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers should bet on convenience stores.
Repetitive buys fuel usage, yet most shoppers remain unconvinced about the need for AI tools.
With DEI mentions plummeting, Apple reinforces its identity—and dares rivals to follow.