Faster checkout experiences and better inventory information can lift loyalty without making shoppers feel watched.
Wider consideration gives lesser-known brands an opening, but more product options can make final decisions take longer.
Its Ulta launch comes as Chinese brands look beyond a weaker home market and seek broader global appeal.
Protein-focused RXBAR and Quest top their category in EMARKETER’s inaugural US Food and Beverage AI Visibility Index, giving them an edge over general nutrition brands in a high-demand category.
PayPal’s fusion with Stripe could reorder the landscape of crypto, BNPL, agentic commerce and digital wallets.
Its airport lounge plan tests whether mobile-first customers value owned experiences enough to open accounts.
In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.
Reddit’s AI appeal creates a marketing trap: The tactics meant to earn LLM visibility could erode the human content that makes Reddit valuable.
Agency efficiency separates the pack: Holdcos are pairing AI with integration and acquisitions to tackle siloed systems and streamline delivery.
AI ad tracking gets more transparent: A new Similarweb tool reveals ad context and competitors, which could help marketers make smarter budget decisions.
Fewer inbound visitors could hit airlines, hotels, restaurants, and retail.
CTV spend holds as impressions fall: Advertisers now need to prioritize incremental reach, creative variety, and frequency management.
CTV home screens command viewer attention: High visibility and low disruption can help marketers reach viewers while they decide what to watch.
Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
A sharp monthly decline reflects Prime Day timing and lower gas prices more than weakening demand.
Earlier investing and tighter budgets make all-in-one finance apps more compelling than stand-alone banks.
Gen Z shoppers make room for beauty, coffee, and travel despite low savings
Unwell joins other celebrity-backed brands that won attention but could not sustain sales.
Rising media costs put attribution at the center as marketers spend more on seasonal ads and start campaigns earlier.