High satisfaction rates hide weak perceived value, risking retention.
Faster fulfillment is helping the retailer win more business from pros and DIY shoppers despite a sluggish housing market.
More cost-strapped motorists trim or drop coverage instead of comparing rates, prompting insurers to reassess retention strategies.
Prioritizing dietary preferences over flashy launches could strengthen loyalty, though slower innovation carries risks.
As the industry matures, BNPL providers need to turn one-off users into repeat customers.
Convincing consumers to download the plugin will be an uphill battle for a traditionally backend brand.
It’s testing whether its brand will be a reliable enough selling point in a sea of senior-focused insurance options.
TikTok influences how young investors act, making credible, engaging financial education an acquisition tool for banks.
AIG’s broad coverage gives it an edge, but bigger projects could test even its underwriting limits.
Whoop will offer advanced lab testing to more non-members, risking a low-margin standalone business if they don’t convert to wearable customers.
How weight loss brands get rated on quality, price, and customer experience is ultimately what could win patients over.
Audio and video options can extend sessions and ad inventory, but a TikTok-like feel could weaken its appeal.
Lower thresholds widen discovery, giving brands another way to vet partners beyond follower counts.
On today’s podcast episode, we discuss the three biggest questions surrounding Spotify right now: Why is there a disconnect between Spotify’s ad-supported revenue and its ad-supported users? Will podcast advertising provide another wave of growth? Can Spotify generate meaningful supplementary revenue from its new “Reserved” ticketing service in partnership with Live Nation? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor Daniel Konstantinovic. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Global out-of-home (OOH) ad revenues will hit $56 billion in 2026, up 56% from 2019, yet OOH's share of total media spending will sit at 5.1%, still below its 5.8% pre-pandemic peak, according to a July report from the World Out of Home Organization.
Bombas has distributed millions of pairs of socks through Soles4Souls' network since 2018, scaling fast without loosening its mission-driven commitments. Kelly Cobb, vice president of impact at Bombas, joined Teaster to discuss what separates enduring partnerships from one-off campaigns.
Three of the least likely scenarios in social media would also be the most disruptive: a regulatory ban on addictive feed design, a Facebook revival, and an AI chatbot building a $100 billion ad business. None of them is likely. Each one exposes a tension already at work, from how regulators treat engagement mechanics to how much advertising a chatbot can actually carry. "If the EU were to ban infinite scrolling, it seems pretty clear that that would significantly curtail the amount of time people spend watching these kinds of videos," said our analyst Max Willens on a recent episode of "Behind the Numbers." Willens and two other analysts walked through three "what if" predictions on the episode.
Gift-giving travelers are an increasingly captive audience for brands this upcoming holiday season. Watch and accessories brand Fossil tapped into this group successfully last year, and more brands will likely follow as travel media networks mature. US travel media ad spending is expected to reach $2.39 billion in 2026, up 22.9% YoY, according to EMARKETER's June forecast. While travel media’s share of commerce media is declining due to a concentration of endemic travel brands, according to EMARKETER analysis, Fossil’s positive results indicate that travelers are open to shopping, especially around the holidays and other high-volume travel periods. Reaching holiday travelers at major hubs In Q4 of last year, Fossil executed a travel media campaign in six major airport hubs, including New York (LaGuardia Airport), Dallas-Fort Worth, Houston, Los Angeles, Atlanta, and Chicago. The mix included in-flight Wi-Fi on JetBlue and American Airlines, in-stream video at airports, and a “virtual holiday pop-up store.” Fossil also amplified the campaign on Instagram and TikTok. Digital Culture Group (DCG) managed multiple arms of the campaign, in collaboration with media agency Assembly and ReachTV.
As satisfaction falls, retailers that keep prices and experiences aligned can win shoppers back.
A playful campaign highlights the tradeoffs of bargain shopping, but stronger differentiation is needed to win back customers.