Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.
Fintech Nuuvia has embedded financial education in its app for community banks and credit unions.
Nearly 60% value mental health more this year than 5 years ago, but cost and access hurdles prevent them from getting medical care.
Paramount Skydance leans on streaming: Q1 revenues rose 2% as Paramount+ climbed 17%, offsetting TV declines and bolstering its WBD merger pitch.
70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.
Instagram creators get optional AI tags: The platform offers labels for AI creators, but voluntary use limits trust.
Image AI ignites app charts: Visual tools catapult apps up the ranks, but AI firms’ eyes on enterprise deals leave consumer AI’s future up in the air.
Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.
LinkedIn’s video engine: Revenues rose 12% YoY as paid video climbed 30%, with higher CTRs and engagement cementing its B2B ad appeal.
"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
Restaurants and CPG brands lean into high-protein demand as shoppers trim elsewhere.
The group's strong preference for in-store experiences challenges digital-first playbooks.
Fast-growing insurgents are outperforming the rest of the market with higher protein content and better-for-you claims.
Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.
Growing superprime and subprime shares hollow out the middle tier—and payment products are following suit.
Holding deposits would let Shopify expand popular embedded lending services to SMBs.
Travel and food delivery merchants are particularly susceptible to installment-based decision-making.
Expanded layoffs fund shift from department stores to digital and specialty retail.