Pushing deeper into local commerce could help EWS fend off rivals like Venmo.
Issuer FMNs have an opportunity to turn data insights into more personalized rewards.
As essentials become more expensive, retailers should embrace flexible financing.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.
Record results suggest its Latin America growth strategy can travel, priming it for US expansion.
A new AI-assisted tool tracks insulin resistance trends, giving users another way to monitor metabolic health.
Women rely on peer conversations for health guidance—public forums like Reddit give marketers insight into health information gaps.
The old athlete-brand relationship playbook is changing quickly as athletes become creators. Instead of waiting for networks or press offices to shape their narrative, athletes are building the studio themselves, streaming from on their smartphones, with no scripts in sight on platforms like Amazon’s live-streaming service Twitch. When WNBA stars Courtney Williams and Natisha Hiedeman turned the 2026 All-Star Weekend into a 72-hour Twitch livestream with a peak audience of 36,000 concurrent viewers, or when former Boston Celtics forward Jaylen Brown processed a trade to the 76ers with nearly 30,000 viewers, they were doing more than traditional press hits. They were talking directly to their fandom and sponsors followed.
Social use rose, but rival apps took more attention, making balanced budgets across app categories crucial.
Programmatic and addressable ad buying are both growing their share of the linear TV market. But the long-term picture for each is hampered by the overall decline of traditional TV.
Despite early sales like June’s Amazon Prime Day, back-to-school is skewing later this year, making for an extended season. Less than half (48%) of planned spending was expected to wrap up by the end of July.
Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.
But unsuccessful efforts to apply the same playbook to Kate Spade challenge the company's long-term prospects.
Giant Food is joining rivals in making savings more visible as shoppers stay highly price-sensitive.
Long research cycles and sales planning make pre-event marketing as important as the conversion moment itself.
The platform is turning social discovery into repeat ecommerce buying across generations.
Housing data helps brands reach high-intent consumers early in project planning and discovery.
Walmart’s and Amazon's private labels are highly visible on ChatGPT, raising the stakes for other brands.
Digital tools handle routine tasks, but trusted advisors remain a key way to deepen customer relationships.
US consumers are unlikely to bite for low cash-back rewards gated behind monthly fees.