Krispy Kreme, Dunkin’, and Starbucks are using fall LTOs to give cautious consumers a reason to visit.
Its UK strategy shows international expansion depends on market-specific insights as much as store openings.
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
New Mexico’s $942M order tests whether courts can require product changes alongside financial penalties.
Brands and agencies are embracing AI adoption in high numbers, but the organizations that struggle to update processes and workflows could impact revenue. These organizations are confident in the benefits of AI transformation long-term, but have hit barriers to broader adoption. “Most marketers and most agencies at best have a bunch of trials going on in pockets of their organization,” said Matt Spiegel, EVP of TruAudience growth strategy at TransUnion. “The use of AI at an enterprise level to change marketing is extremely nascent.” The vast majority of organizations have updated some marketing processes with AI, but far fewer have made the kind of changes that impact ROI.
Scalable formats could raise revenues per query, but weak performance data may keep advertiser spending cautious.
WPP cuts its H1 revenue losses: Elevate28 is showing early progress, but its payoff hinges on keeping clients and staying competitive in AI.
Data trust affects consumer purchases: Nearly half have cut or redirected spending over data use, making clear controls and collection practices vital to trust.
Premium video raises advertiser risk: CTV impressions surged across every tracked region, while global fraud variants jumped 140% in Q1.
Roku beats expectations in record Q2: The results reinforce its long-term CTV position, while a Fox deal could expand its advertiser appeal.
Women accounted for 12.0 million of Chewy.com's US unique visitors in May 2026, more than four times the 2.8 million men who visited, according to a July report from Comscore.
Americans now spend more than 13 hours daily consuming media. Generative AI is the fastest-growing activity, social platforms are defying plateau predictions, and traditional television is proving unexpectedly resilient. EMARKETER's Time Spent with Media report carries the industry's first generative AI time spent forecast, and the number it lands on reorders assumptions about where attention is going. Emerging technologies and stubborn legacy formats are now competing for the same consumer attention, and marketers have to allocate against both.
As brands strive to create lasting connections with interested consumers, Playtex Sport is counting on active creators to reach those who will care the most and drive sales to retailers.
More than half of US adults plan a device purchase, giving brands a dependable pool of high-intent buyers.
Remodels, marketing, and Whopper upgrades helped lift Burger King's Q2 sales while discount-heavy rivals lagged.
Live shows, custom guitars, and art transform Gibson's newest store into a destination.
The fintech’s Q2 2026 results suggest it’s attracting and retaining higher-value primary relationships.
Payments and cash-flow tools now matter as much as accounts, rewarding banks that simplify daily work.
Brands with strong identities and on-trend product stories are taking a bigger share of spending.
Chains add apartments and homes to capture longer trips, strengthen loyalty, and compete with Airbnb and corporate housing.