Parents can make direct payouts to kids under 12 through the wallet.
Block can use the program to attract more sellers while rewarding Cash App users.
Hims & Hers adds doctor-backed AI guidance for women’s weight loss members, underscoring that AI convenience and care quality are emerging as critical competitive advantages beyond GLP-1 access.
Gen Z turns to YouTube, while millennials to Facebook—underscoring the need for social content that helps consumers parse GLP-1 options.
The FDA decision reinforces the need for clinical evidence, but approval alone won't drive adoption.
WBD’s Q2 exposes weak spots: Streaming gains couldn’t offset TV declines, making the Paramount deal more consequential than ever.
Future budget gains will likely be driven by automated buying across streaming.
41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.
Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.
Restaurants are finding that promotions matter less as consumers grow more price-sensitive and selective.
Perplexity’s win makes it harder to keep AI shopping agents off retail sites.
Consumers' appetite for convenience is creating new opportunities in grocery, retail, and advertising.
As Marqeta taps BNPL for growth, over-reliance on big partners should serve as a warning to other payment providers.
Consumers can compare mortgage rate factors in its ChatGPT app, but marketing may determine the app's reach.
Novo's Wegovy pill gains failed to offset declines in injectable sales. Investors continue to favor companies like Lilly with broader drug pipelines despite a positive outlook for GLP-1 pills.
Disney turns streaming into an ad engine: FYQ3 results show SVOD, sports, and parks combining to keep advertisers invested despite broader subscription churn.
AI adds to search behavior, doesn’t replace it: Dual SEO and GEO strategies for visibility across fragmented channels is critical for brands.
TikTok expands AI video creation tools: Dreamina Seedance 2.5 keeps advertisers in the app as longer, production-ready videos reduce the need for outside tools.