Consumer metrics improved, but card migration timelines and Discover brownouts left investors wanting.
HomeDepot.com drew 47.8 million US unique visitors in April 2026, more than double Lowes.com's 20.2 million and over 6x HarborFreight.com's 7.3 million, according to a June report from Comscore.
More selection, cost savings, and faster delivery help the unit win customers while leaving ample room to expand.
Agentic retail has moved fast. Twelve months ago, most brands treated it as an experiment worth watching. Today the question is no longer whether AI agents will reshape how consumers discover and buy, but how quickly commerce infrastructure can catch up.
The deal could give Klarna a boost of consistent, high-value volume.
Its no-subscription Cirqa band joins a crowded field where AI features, not screens, set products apart.
AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.
During Cannes Lions, EMARKETER’s Nate Elliott sat down with Uber Advertising’s Edwin Wong at the Uber Villa to unpack findings from our new survey exploring how AI is changing the way people search, shop, plan, and make decisions.
The partnership aims to make brands more memorable as private labels and weaker grocery demand squeeze CPGs.
At the Uber Villa during Cannes Lions, EMARKETER’s Sarah Marzano sat down with Uber’s Kristi Argyilan to discuss new EMARKETER research on where commerce media investment is shifting and why travel, delivery, and mobility platforms are gaining momentum.
With no confirmed source for the cyclospora outbreak, clear communication may be key to winning diners back.
Pharma marketers should match the influence of clinical proof, cost details, and patient voices to the values of each audience.
Memberships remove a key friction: Amazon Prime and Walmart+ make free shipping feel included, raising the bar for rivals that still charge delivery and return fees.
Stronger discretionary spend suggests consumer resilience
Exemptions could soften the impact on shoppers, yet supply chain flexibility remains critical amid policy uncertainty.
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%), according to a March 2026 survey from The Harris Poll and EMARKETER.
High-income shoppers buy private label groceries while booking luxury vacations without hesitation. It looks like a contradiction, but the same psychological decision-making drives both choices, and retailers need to understand it to succeed.
Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.
Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026.