Albertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.
Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.
Robinhood sweetens premium card offer: The upgrades address early criticism, but it might not be enough to draw consumers from incumbents
The card’s impressive rewards may not have much effect outside Samsung’s existing mobile wallet base.
Marketers are following the trend, as fiber emerges as a front-of-package selling point for supplement and food brands.
Shoppers embrace AI platforms for discovery and research, but most still make purchases on retailer websites and apps.
Albertsons gets squeezed from all sides as Walmart wins on price, Amazon on convenience, Costco on value.
Their new debit card highlights the opportunity for providers to serve creators as a distinct small-business segment
A Senate probe could push the retailer to strengthen governance as concerns about manipulation grow.
Premium seats become more important as margins tighten.
More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff.
"If nobody sees it, it doesn't exist," said David Van Veen, managing director of beauty branding agency MSLK, summing up what may become the defining challenge for beauty brands in the AI era. As consumers lean on ChatGPT and Google's AI Overviews to narrow their options, brands get fewer chances to make an impression. AI doesn't return pages of search results. It surfaces a handful of recommendations, favoring brands that appear most consistently across trusted sources on the web.
"AI can be extremely powerful, but it can also be problematic if you start with that technology," Nick Craig, head of go-to-market at Rokt mParticle, said on a recent episode of "Behind the Numbers." "Start with the use cases, start with the value, then let AI take hold as the enabler to reach it." Downstream AI tools, from creative generation to campaign orchestration, are becoming commoditized and crowded as marketing platforms rush to add AI capabilities. The real competitive advantage lies not in having AI, but in the quality and comprehensiveness of the customer data that trains these AI agents.
Lower prices and expanded in-store events aim to win parents who are more selective, not necessarily spending less.
In June 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index.
More frequent shopping strengthens retail and advertising.
A smaller ecommerce network may strengthen brand consistency in China, though it risks limiting long-term growth.
A digital offer links crisis management with customer retention.
Microsoft CEO challenges Anthropic’s Claude Fable: Satya Nadella’s critique favors flexible model access and internal data control.