Trust-building ads shape decisions before these shoppers compare rates or fees.
Larger lending limits could help it stand out from alternative lenders like Cash App.
The next phase of GLP-1 marketing competition may hinge on whether brands convince consumers to stay on treatment or build habits that last after stopping them.
Telemundo lands UEFA soccer rights: Exclusive rights give advertisers year-round access to Spanish-language soccer audiences beyond marquee tournaments.
Brands can win by focusing on key fan experiences and social-first content.
In May, Google unveiled its most significant search redesign in 25 years: an intelligent search box that expands for longer queries and accepts multimodal inputs including videos, pictures, and files. The redesign is Google's bid to hold its dominant position as AI-powered search alternatives gain traction. "This is how Google wins," said our analyst Nate Elliott on a recent episode of "Behind the Numbers." "Google wins in AI by convincing people that they don't need to go to a different place to get AI answers."
Marketers create more content with AI, but sameness abounds: Strong signal data and model training are needed to differentiate AI creative.
Moonshot unveils Kimi K3: The Chinese open-source AI model is a rival to top US firms, expanding user choice and raising the bar for premium vendors.
Optimization lags as AI search becomes a top distribution channel: Regular audits and fresh content are imperative as zero-click AI answers narrow visibility.
YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.
Commercial credit cards that highlight payment speed and flexibility can snag loyalty.
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.
Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.
Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience.
Affordability drives food purchases more than health, but brands that pair value with nutrition stand to gain.
Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.
Social burnout weakens organic reach: As people delete apps and share less, brands should prioritize standout content over nonstop posting and trend chasing.
TikTok moves shoppers into physical stores: UK shops, cafes, and luxury brands are using creator content to convert views into visits and sales.
Younger adults mostly use these health features, but older adults' faster uptake points to untapped demand.
Wayfair and QVC set “Christmas in July” events, but frequent promotions risk shopper fatigue and weaker returns.