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What percentage of consumers are at least somewhat likely to buy a new mattress within the next six months?
A) 41% B) 51% C) 61% D) 71%
Over 4 in 10 consumers plan are at least somewhat likely to buy a new mattress in the next six months, according to CivicScience. Unsurprisingly, those who have trouble sleeping at least a few nights per week have a higher likelihood of buying a new mattress (26%) than those who have trouble a few nights a month (6%) or rarely/never have trouble sleeping (6%).
Which type of email messages generated the highest revenue per send for retailers in 2025?
A) Back-in-stock alerts B) Shopping cart abandonment C) Post-purchase D) Loyalty
Shopping cart abandonment email messages generated an average $1.49 to $5.72 in revenue per message in 2025, up 33% YoY, according to Listrak.
True or false? Over half of consumers question whether it's worth their time to let the company know something has gone wrong.
True. Some 60% of consumers wonder if it’s worth their time to complain to a company, found data from Medallia.
Which QSR app has the highest abandonment rate?
A) KFC B) Chipotle C) Wendy’s D) Taco Bell
Nearly a quarter (23%) of KFC app sessions from Q1 2025 to Q1 2026 were abandoned and immediately followed by a session of a different QSR app, according to Apptopia.
What percentage of Gen Z consumers have stopped buying through TikTok Shop?
A) 33% B) 43% C) 53% D) 63%
Nearly two-thirds (63%) of Gen Zers have stopped buying from TikTok Shop as trust issues and a less addictive algorithm drive the cohort to distance themselves from the platform, found Harris Poll.
What is distinct about the packaging for Clean Cult soaps and detergents?
A) Bubble-shaped bottles B) They come in 8-packs C) Paper-based cartons D) Fluorescent green caps
Clean Cult claims to be the first brand to package soaps and detergents in 100% recyclable paper-based cartons. The line was launched in 2019, and is available at national retailers including Target, Costco, and Whole Foods.
What discount range is Target offering on most spring sale items?
A) 4-12%% B) 5-20% C) 10-30% D) 15-50%
Target announced 5% to 20% lower prices on more than 3,000 on-trend items across apparel, home and other categories.
What percentage of consumers use AI assistants to shop for deals, according to an IBM survey?
A) 11% B) 21% C) 31% D) 41%
Some 31% of consumers say they use AI assistants to shop for deals, less than the percentage who use AI assistants for product research (41%), according to a 3Q 2025 survey by IBM Institute for Business Value.
The Home Depot announced a new real-time tracker for delivering what kind of items?
A) Big and bulky B) Sharp and tiny C) Rough and tumble D) Electronic and fragile
The Home Depot announced a new real-time tracking service on big and bulky deliveries, available for Pro customers by the end of the first quarter.
How many sellers are currently offering $20-and-under products on Amazon Haul, Amazon’s direct-from-China competitor to Shein and Temu, according to Marketplace Pulse?
A) 459 B) 1,421 C) 3,287 D) 8,852
Over 3,200 sellers currently participate in the Amazon Haul program in the US, 994 of which average under $10 per item across their catalogues, per Marketplace Pulse. Amazon Haul launched in November 2024.
Which nutritional component is WK Kellogg Co. highlighting in its National Cereal Day campaign, using brands like Raisin Bran and Mini-Wheats?
A) Protein B) Fiber C) Whole grains D) Reduced sugar
WK Kellogg Co. is encouraging consumers to close the “fiber gap” by choosing its cereals, according to a press release.
Scentbird and Lionsgate are releasing a fragrance for which of the following movie franchises?
A) "Harry Potter" B) "The Hunger Games" C) "The Twilight Saga" D) "John Wick"
The "Twilight"-inspired perfume is a “floral amber scent crafted to evoke the saga's signature atmosphere,” according to a press release.
Which generation is most likely to pay for a publisher subscription?
A) Gen Z B) Millennials C) Gen X B) Baby boomers
Some 63% of US adults under 25 pay for at least one subscription, compared to only 21% of adults over 55, according to CivicScience data.
Which of the following brands is Peeps NOT partnering with this Easter?
A) Hostess B) Bath & Body Works C) The Children’s Place D) Gap
The candy brand’s collaboration lineup also includes Rita's Italian Ice and Chip City Cookies, according to a press release.
KIND Snacks has partnered with which of the following "Traitors" US contestants?
A) Rob Rausch B) Tara Lipinski C) Michael Rapaport D) Lisa Rinna
KIND partnered with Rausch to promote its “RISE and KIND” limited-edition breakfast box, which pairs the brand’s new Max Protein Granola with Scottish salmon, a morning staple among contestants.
Are Black consumers in the US more or less likely than the general population to say they intend to increase spending on tech and electronics this year?
A) More B) Less
Black consumers are 7 percentage points more likely (33%) than the general population (26%) to say they’ll increase spending on technology and electronics, according to CivicScience.
True or false? The average number of visits to Trader Joe’s declined 4% YoY in 2025?
False. The average number of visits to Trader Joe’s actually increased 4.0% YoY in 2025, outpacing the grocery category as a whole (0.9%), according to Placer.ai data reported by Chain Store Age.
What’s the top reason consumers have hidden an online purchase from someone?
A) The item was expensive B) The purchase felt unnecessary or impulsive C) The item was personal or embarrassing
Of the 44% of US consumers who have hidden an online purchase from someone, 17% say that they did it because the item was expensive, the top reason for hiding a purchase, according to Omnisend.
What percentage of consumers want to hear from their favorite restaurants at least once a week?
A) 48% B) 58% C) 68% D) 78%
Nearly half of consumers (48%) want to hear from their favorite restaurants as least once a week, according to recent data from Popmenu.
What is the most expensive grocery story chain in the US?
A) Shaw’s B) Whole Foods Market C) Albertsons D) Walmart
Whole Foods Market is the most expensive grocery chain in the US, while Walmart is the least expensive of these options, according to a study by Consumer Reports and Strategic Resource Group, as reported by Food & Wine.
What percentage of US consumers order pizza at least once a month?
A) 11% B) 21% C) 31% D) 41%
Nearly one-third (31%) of US consumers order pizza at least once a month, either for takeout, delivery, or to eat at a restaurant, according to CivicScience.
PepsiCo has introduced a limited-edition lineup of Flavor Swap chips that remix some of its most iconic flavors. Which of the following is not part of the Flavor Swap collection?
A) Doritos Cool Ranch Ruffles B) Doritos Nacho Cheese Funyuns C) Lays Sweet Southern Heat Barbecue Cheetos D) Ruffles Cheddar and Sour Cream Doritos
Doritos Nacho Cheese Funyuns are not part of the Flavor Swap collection … but there’s always next time.
How many US consumers out of 10 say they’re either somewhat or very concerned about personalized pricing based on browsing habits or other data?
A) 2 B) 4 C) 6 D) 8
Six in 10 consumers say they are either somewhat (33%) or very concerned (29%) about personalized pricing, according to a December Talker Research survey.
How many global 90-day active users does the McDonald’s loyalty app have?
A) 10 million B) 210 million C) 410 million D) 610 million
The McDonald’s loyalty app boasted 210 million 90-day active users for 4Q 2025, up from 185 million in 2Q 2025, CX Dive reports.
What percentage of US consumers say they increased online spending due to inflation?
A) 19% B) 39% C) 59% D) 79%
Thirty-nine percent of consumers said their increased online spending was because of inflation, and 24% said it was due to tariffs and trade policies, according to a January Omnisend survey.
Whom does Gen Alpha trust most for product recommendations?
A) Creators or YouTubers B) Friends or classmates C) Parents or family D) Themselves
32% of Gen Alpha says “I trust my own opinion the most” when shopping, according to a MG2 report.
What percentage of Americans say they follow a budget?
A) 26% B) 37% C) 44% D) 71%
37% of Americans say they stick to a budget, and 59% admit they’d like to but can’t commit, according to a survey by personal finance company Albert.
True or false? Shoppers bought more often but spent less per order in 2025.
False. In 2025, consumers made fewer purchases without spending less by bundling items together for discounts, according to impact.com. Despite 5% YoY fewer transactions, consumer spending declined just 1% YoY.
Which of the following artists was Bad Bunny’s surprise guest in his Super Bowl LX Halftime Show performance?
A) Rihanna B) KATSEYE C) Charli XCX D) Lady Gaga
Lady Gaga made an appearance in the middle of the set to perform her song “Die With a Smile.”
Ahead of the Super Bowl, HEINZ has introduced which of the following?
A) A ketchup-flavored beer B) A smart ketchup dispenser that automatically refills C) A stainless steel keg filled with ketchup D) A countertop ketchup tap system that connects to standard bottles
The KegChup is a 114 oz, stainless steel keg full of Heinz ketchup that comes with an “easy to dispense” spigot.
Which of the following did not make YouGov’s top 10 best brands of 2026?
A) Amazon B) Band-Aid C) Coca-Cola D) Dawn
Coca-Cola was not among the top 10, which are based on YouGov’s BrandIndex which ranks brand perceptions including impression, quality, value, satisfaction, recommend, and reputation. Amazon came in first, Band-Aid in second, and Dawn came in third.
Roughly how many online orders do fashion buyers place each month on the live-selling platform Whatnot?
A) 6 million B) 9 million C) 12 million D) 15 million
Fashion buyers place more than 12 million orders each month, according to WhatNot.
On average, how much do US adults plan to spend on a new TV?
A) $932 B) $1,039 C) $1,177 D) $1,299
US adults expect to spend an average of $1,177 on a new TV, according to research from CNET.
Levi’s will be airing an ad in the Super Bowl for the first time in how long?
A) 5 years B) 10 years C) 15 years D) 20 years
Levi’s Super Bowl spot will highlight the brand’s newest global marketing campaign, per MediaPost. In addition, since the game will take place at Levi’s Stadium in Santa Clara, the brand is also planning a number of brand activations throughout the San Francisco area.
After “physical health,” what is the next biggest motivation to exercise for US Gen Z consumers, according to a January CivicScience survey?
A) Physical appearance B) Competition C) Friendships and socializing D) Mental health
Mental health is the next-highest motivation to exercise, with 39% of US Gen Z consumers citing it. Forty-seven percent of Gen Zers cited physical health.
What is the share of in-store sales for “indie” beauty brands (under $300 million annual revenue), according to a NielsenIQ study?
A) 10% B) 20% C) 30% D) 40%
The share of indie brands’ in-store sales is 30%, versus 70% online sales.
After free shipping, what is the next-highest factor that influences online shoppers, according to an October survey of US and European consumers by ChannelEngine and Sapio Research?
A) Customer star ratings B) Verified buyer reviews C) Payment options D) Limited-time deals
After free shipping (91%), customer star ratings (83%) was the next most frequently cited factor in making buying decisions.
What percentage of US merchants currently use AI tools for shipping and returns, according to FedEx?
A) 17% B) 27% C) 37% D) 47%
Some 37% of US businesses said they use AI tools for shipping and returns, per a December 2025 FedEx survey.
True or false? Improving customer service is the top priority for retailers in 2026.
False. 54% of retailers said expanding digital commerce is their top priority this year, followed by improving customer service (53%), according to RCP.
What percentage of consumers use multiple channels when shopping?
A) 68% B) 71% C) 73% D) 89%
Some 73% of customers use multiple channels when shopping, according to Netguru.
Which of the following brands was NOT in the top 10 global direct-to-consumer ecommerce retailers by net sales in 2025?
A) Apple B) Verizon C) Uniqlo D) Nike
Apple leads in direct-to-consumer sales in 2025, followed by Shein and IKEA, according to an ECDB report.
Which of the following celebrity brands will soon be available at Ulta Beauty?
A) Cécred B) Rhode C) Fenty Beauty D) Rare Beauty
Ulta Beauty will carry Rare Beauty by Selena Gomez starting February 1, according to a press release.
In collaboration with Disney, M&M’s latest campaign features the brand’s mascots dressed as which iconic characters?
A) Marvel superheroes B) Classic Disney villains C) Pixar icons D) Star Wars characters
The “It’s more fun together” campaign includes Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena, and Orange as Red Guardian.
Which of the following cultural references is not part of McCormick’s latest campaign?
A) The Muppets’ Swedish Chef B) Lady and the Tramp C) Star Wars D) Harry Potter
McCormick’s “Everyday” campaign references the Swedish Chef, Lady and the Tramp, and Harry Potter, but not Star Wars, reports MediaPost.
Which generation is most likely to say efficient and enjoyable digital experiences are an important part of loyalty programs?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Over three-quarters (77%) of millennials value an efficient and enjoyable digital experience, according to Deloitte. This is more than Gen Z (75%), Gen X (66%) and baby boomers (45%).
What percentage of US adults have used a clothing rental service like Rent the Runway or Nuuly in the last 30 days?
A) 7% B) 17% C) 27% D) 37%
Some 17% of US adults have used a clothing rental service in the last 30 days, up from 6% in 2022, according to CivicScience. Another 10% intend to use a rental service, but the majority are either not interested (28%) or have never heard of it (46%).
Heineken’s “Could have been a Heineken” campaign takes aim at which of the following:
A) Group chats B) Plans that never make it out of the chat C) People scrolling through their phones while out D) Voice notes that are too long
The campaign, which is pilot testing in Brazil, encourages WhatsApp users to forward a voice note longer than three minutes to a private, encrypted bot to receive a voucher for a free Heineken beer and a recommendation of local bars to meet up with the friend in real life.
Which company unveiled an AI Beauty Mirror at CES this year?
A) Sony B) Samsung C) Lenovo D) LG Electronics
Samsung’s AI Beauty Mirror uses camera-based optical analysis to assess pores, redness, pigmentation, and wrinkles, then recommends personalized routines, as reported by MediaPost.
Which retailer has partnered with Cinemark to celebrate National Popcorn Day, allowing movie-goers to bring their own containers to fill up with popcorn?
A) Walmart B) The Container Store C) Lego D) Lowe’s
For the second year in a row, Lowe’s and Cinemark are teaming up on a Bring Your Own Bucket event, taking place January 18 and 19. Guests can bring in their own container to fill up with 400 ounces of popcorn for just $5.
Which of the following categories do consumers expect to spend more on in 2026?
A) Health and wellness B) Home improvement/furniture & furnishings C) Travel D) Investing
Health and wellness is the only category where increased spending outweighs decreased spending, according to CivicScience.
Which generation averaged the highest number of order returns over the last 12 months, according to UPS and the National Retail Federation?
A) Baby boomers B) Gen X C) Millennials D) Gen Z
Gen Z averaged 7.7 returned orders, more than millennials (7.1), Gen X (6.5) or baby boomers (4.8), according to a September UPS/NRF survey
What gummy vitamin brand founded by Kourtney Kardashian Barker is debuting on shelves at Walmart this month?
A) Lemme B) Gimme C) Gumme D) Kourtne
Lemme vitamins and supplements are launching in 2,000 Walmart stores and online, beginning January 1. The line includes Lemme Sleep, a magnesium and melatonin sleep gummy, and the probiotic digestive gummy Lemme Debloat, among other products.
What is the top financial challenge for US consumers, according to a recent PYMNTS Intelligence survey?
A) Economic environment B) Future planning and savings C) Housing costs D) Daily living expenses
Daily living expenses was the most frequently cited financial challenge, with 50% of US consumers citing it in the PYMNTS Intelligence survey.
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