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True or false? Concerns around rising prices have declined among Black consumers but risen across the general population.
False. Over half (51%) of Black consumers cite rising prices as a primary concern, up 11 percentage points since July 2025, while concern has declined among the general population, according to Numerator.
Among beauty consumers who used traditional beauty, aesthetic procedures, and performance and longevity offerings in the last 12 months, what percentage cite AI as their primary source to research beauty, wellness, or longevity topics?
A) 15% B) 20% C) 25% D) 30%
A quarter of beauty consumers who use traditional beauty, aesthetic procedures, and performance and longevity offerings say AI is a primary source for researching these topics, found a recent report from BCG and WWD.
US Men’s National Soccer Team captain Tyler Adams is continuing a joint initiative, “Keep It Real,” with which brand?
A) Coca-Cola B) Reese’s C) Scotts D) The RealReal
Begun last year with the Keep It Real sweepstakes, Scotts is teaming up with Adams, who plays professionally for the Premier League’s AFC Bournemouth Club, in continuing to support natural grass playing fields in communities.
Smirnoff Ice is teaming up with which reality series, allowing viewers to vote on the brand’s next lineup of flavors?
A) Perfect Match B) Summer House C) Love is Blind D) Love Island USA
Smirnoff Ice is serving as the Official Malt Beverage for Season 8 of Love Island USA, allowing fans ages 21 and over to vote for new flavors through a promotion called The Fan Edit.
What percentage of US consumers have purchased a product after using augmented reality features, according to a Clutch survey?
A) 48% B) 58% C) 68% D) 78%
58% of consumers have purchased a product after using AR to explore it, according to a 2026 Clutch study.
Hippeas, known for its chick pea puffs, is launching a new line of snacks with what distinct ingredient?
A) Ghost peppers B) Caffeine C) Plant-based protein D) Vitamin C
Hippeas’s new Protein Crunch snacks contain eight grams of plant-based protein. They are available at Sprouts Farmers Market locations nationwide, and with more retailers to come this summer.
Which US retailer claimed the highest share of citations in AI-generated answers, according to 5W Research?
A) Walmart B) Trader Joe’s C) Whole Foods D) Costco
Costco scored highest on 5W’s index, which queried ChatGPT, Claude, Perplexity, and Google AI Overview about 80+ US grocery consumer queries. Walmart came in fourth.
Some 85% of consumers pay at least some attention to the ingredients in which of the following products?
A) Beauty and grooming B) Cleaning supplies C) Protein bars D) Pet food
Some 85% of consumers pay “very high,” “high,” or “medium” attention to the ingredients in their beauty and grooming products, according to a GlobalData report.
Utz is recalling which of the following of its snack brands for possibly containing salmonella?
A) TGI Fridays B) Hawaiian C) Dirty Potato Chips D) Zapps
Utz is recalling a limited series of Dirty and Zapps Potato Chips due to a seasoning containing dry milk powder from a third-party supplier that “may contain the presence of Salmonella,” per the FDA.
True or false? Workplaces plan to spend less on food in 2026.
False. 91% of workplaces plan to spend the same or more on food in 2026, up from 82% in 2024, according to ezCater data.
Which of the following brands is centering ASMR and tactile fidgets in its latest campaign?
A) American Girl B) Build-A-Bear C) Claire’s D) Hot Topic
The "A Girl SMR at Claire's" campaign anchors the brand’s new lineup of sensory items, including slimes, squishies, and scented products.
Which of the following luxury brands has the highest rate of counterfeit products on the market?
A) Goyard B) Saint Laurent C) Louis Vuitton D) Gucci
Goyard has the highest fake rate of any brand tracked in Entrupy’s 2026 State of Fake report (18.9%).
Which age group is most likely to view Levi’s clothing favorably?
A) Ages 18 to 44 B) Ages 45+
Some 60% of consumers ages 45+ view Levi’s clothing favorably vs. 56% of consumers ages 18 to 44, according to CivicScience.
Does Hoka’s US audience skew more male or more female than the overall sneaker category?
A) More male B) More female
Women account for 55% of Hoka’s US audience, higher than the 49% of women that make up the total sneaker category, according to YouGov.
Loyalty transactions at quick service restaurants (QSRs) grew how much in 2025?
A) 12.3% B) 19.6% C) 23.0% D) 28.5%
Loyalty transactions at QSRs rose nearly 30% YoY in 2025 while anonymous transactions fell 6.7%, according to PAR Technology’s 2026 QSR Operational Index report.
Green Mountain Coffee Roasters’ new campaign features a green …
A) Horse B) Fish C) Goat D) Dog
A new 30-second spot features Bruce, a green mountain goat surprising a coffee drinker at her kitchen window, per Marketing Dive.
True or false? Trader Joe’s captures more than half of Wegmans customers’ specialty grocery spend.
False, but it’s close. Trader Joe’s captures 47% of specialty grocery spend from Wegmans customers, according to data from Consumer Edge.
Approximately what percentage of total US grocery dollar growth was attributed to online sales in 2025, according to The Food Industry Association and NielsenIQ?
A) 42% B) 52% C) 62% D) 72%
Online sales contributed to 71.7% of total grocery dollar growth in 2025, growing about $41 billion, according to The Food Industry Association and NielsenIQ
What percentage of consumers say customer service feels too impersonal to them, according to SAP?
A) 26% B) 46% C) 66% D) 86%
Some 46% of consumers said customer service was too impersonal, per a January 2026 global SAP survey.
The Gap is kicking off a new multi-season partnership with which designer and '90s pop singer?
A) Victoria Beckham B) Paula Abdul C) Kelly Rowland D) Celine Dion
Victoria Beckham’s Spring collection will debut April 24 on Gap.com and in select stores globally.
What percentage of buy now, pay later (BNPL) users say they’ve paid late on one of their loans, according to LendingTree?
A) 7% B) 27% C) 47% D) 67%
47% say they’ve paid late on a BNPL loan, according to LendingTree’s March survey. This figure is up six percentage points from 2025, and 13 points from 2024.
Grillo’s Pickles is teaming up with what brand to release a limited-edition pickle-flavored beverage?
A) Fanta B) Red Bull C) Mike’s Hard Lemonade D) Pabst Blue Ribbon
Pabst Blue Ribbon and Grillo’s Pickles are releasing a limited edition Pickle Beer, available at national retailers beginning May 4.
Among the sponsors of the FIFA World Cup 2026, which of the following brands is most recognized by fans?
A) Coca-Cola B) Adidas C) Visa D) Qatar Airways
More than half (56%) of those who are likely to follow the FIFA World Cup 2026 say they notice its brand partnerships, and these fans are most likely to recognize Coca-Cola as a sponsor (46%), according to YouGov data.
Nutella just launched its first new product in the brand’s 60-year history, which contains which of the following ingredients?
A) Walnuts B) Vanilla C) Peanuts D) Caramel
“Our fans have been asking for this for years. We heard them, and afternoon snack time will never be the same,” said Noah Szporn, Senior Vice President of Spreads, Ferrero North America, in a press release about the new flavor Nutella Peanut.
Chili’s is attempting to challenge fast food competitors in the chicken sandwich category with which of the following offerings?
A) Bigger sandwiches B) Lower prices C) Free delivery D) More pickles
Chili's found in a local study that the average Big Crispy filet was over 80% bigger than the average McCrispy breaded filet, according to a press release.
Sportswear brand On just launched a line with which of the following celebrities?
A) Rachel Sennott B) Zara Larsson C) Robert Pattinson D) Zendaya
On is promoting the co-created collection of footwear and apparel, which launches on April 16, with a short film starring Zendaya called “Shape of Dreams.”
True or false? More than half of Americans buy skincare products, supplements, or anti-aging products monthly.
True. Some 57% spend at least something each month on these products, and 19% of those concerned with aging spend $50 or more per month, according to YouGov data.
What percentage of US consumers would reduce engagement or stop shopping with a retailer that used AI to charge customers different prices for the same product?
A) 50% B) 60% C) 70% D) 80%
Seven in 10 consumers would stop shopping with a retailer that used AI to charge customers different prices for the same product, found a survey from Omnisend.
How much have instant film camera sales grown from 2025 to 2026?
A) 73% B) 90% C) 120% D) 157%
Purchases of instant film cameras are up 157% YoY, according to Afterpay’s Spring/Summer 2026 Trend Report.
Which group has the largest share of consumers who plan to significantly increase spending on pet supplies next year?
A) Dog owners B) Cat owners
Some 14% of cat owners plan to significantly increase their spending on pet supplies, just slightly higher than dog owners (12%), per CivicScience.
Which home improvement project are US consumers most likely to undertake in the next three months?
A) Remodeling the bathroom B) Laying new carpet or flooring C) Painting some or all interior walls D) Painting some or all exterior walls
The top home improvement project consumers have planned in the next three months is painting some or all interior walls (13%), followed by laying new carpet or flooring (7%), remodeling the bathroom (7%) and painting some or all exterior walls (6%), found a YouGov survey.
Which generation is most likely to purchase food or beverages from a dollar store?
A) Gen Z B) Millennials C) Gen X D) Baby boomers
Gen Z and Gen X are tied (42%) as the most likely to shop for food and beverage at dollar stores, followed by millennials (40%), and baby boomers (25%), according to First Insight data.
Khloe Kardashian’s Khloud brand is introducing a protein-packed version of what snack, following up on the success of Khloud Protein Popcorn?
A) Cheese puffs B) Tortilla chips C) Potato sticks D) Dried mangos
Tortilla chips. Khloud Protein Chips are set to debut April 8 at Target and on Target.com, and will be available in three flavors: Sweet Heat, Nacho, and Buffalo.
Digital wallets account for what percentage of 2025 US online spending, according to Global Payments?
A) 20% B) 30% C) 40% D) 50%
Digital wallets accounted for 40% of US online spending and 17% of in-store spending, per Global Payments
Are more Gen Zers planning to spend their tax refunds on travel and shopping, or setting the money aside for savings, according to CivicScience?
A) Travel or shopping B) Savings
Some 25% of Gen Z consumers say they plan to spend this year’s tax refund on shopping or travel, versus 17% who say they’re prioritizing savings, according to a March Civic Science survey.
Which health and beauty product showed the biggest increase in popularity over last year, according to purchase data on Afterpay?
A) Skincare wand B) Health supplements C) Infrared sauna blanket D) Undereye patches
Undereye patches spiked 417%, according to Afterpay data from January and February 2026, when compared to the same period in 2025.
What percentage of Gen Z consumers use generative AI for customer support, according to the NRF?
A) 11% B) 21% C) 31% D) 51%
21% of Gen Z consumers use genAI for customer support, per a December 2025 survey by Prosper Analytics & Insights and the NRF.
Patrón Tequila has partnered with which award-winning filmmaker for its newest campaign “The Perfect Pour?”
A) Guillermo del Toro B) Alfonso Cuarón C) Denis Villeneuve D) Wes Anderson
The short film, directed by Guillermo del Toro, highlights the “shared commitment to uncompromising perfection” between the acclaimed filmmaker and Patrón.
Pop-Tarts just launched a new line of snacks that gives fans more of which often-requested element?
A) Calories B) Icing C) Filling D) Protein
Pop-Tarts Super Stuffed toaster pastries have 50% more filling than Pop-Tarts Frosted Strawberry Toaster pastries, a change that consumers have long demanded, according to a press release.
What is the most considered fashion brand among Gen X consumers?
A) New Balance B) Nike C) Gap D) Levi’s
Levi’s is the most considered fashion brand among Gen Xers, while Nike tops the list for Gen Z and millennials, according to a YouGov report.
The average online shopper makes how many purchases per year at Amazon competitors, according to an ECDB report?
A) 12 B) 23 C) 28 D) 33
The average online shopper typically buys 23 times a year from “Amazon challengers,” a group defined by ECDB that includes TikTok Shop, Temu, and Shein.
Peloton just released a line of products designed for which of the following settings?
A) Offices B) Pilates studios C) High-traffic gyms D) Yoga studios
The Peloton Commercial Series is a line of bike and treadmills designed for high-traffic gym floors, according to a press release, marking a shift from the brand’s initial focus on at-home fitness.
What percentage of consumers are at least somewhat likely to buy a new mattress within the next six months?
A) 41% B) 51% C) 61% D) 71%
Over 4 in 10 consumers plan are at least somewhat likely to buy a new mattress in the next six months, according to CivicScience. Unsurprisingly, those who have trouble sleeping at least a few nights per week have a higher likelihood of buying a new mattress (26%) than those who have trouble a few nights a month (6%) or rarely/never have trouble sleeping (6%).
Which type of email messages generated the highest revenue per send for retailers in 2025?
A) Back-in-stock alerts B) Shopping cart abandonment C) Post-purchase D) Loyalty
Shopping cart abandonment email messages generated an average $1.49 to $5.72 in revenue per message in 2025, up 33% YoY, according to Listrak.
True or false? Over half of consumers question whether it's worth their time to let the company know something has gone wrong.
True. Some 60% of consumers wonder if it’s worth their time to complain to a company, found data from Medallia.
Which QSR app has the highest abandonment rate?
A) KFC B) Chipotle C) Wendy’s D) Taco Bell
Nearly a quarter (23%) of KFC app sessions from Q1 2025 to Q1 2026 were abandoned and immediately followed by a session of a different QSR app, according to Apptopia.
What percentage of Gen Z consumers have stopped buying through TikTok Shop?
A) 33% B) 43% C) 53% D) 63%
Nearly two-thirds (63%) of Gen Zers have stopped buying from TikTok Shop as trust issues and a less addictive algorithm drive the cohort to distance themselves from the platform, found Harris Poll.
What is distinct about the packaging for Clean Cult soaps and detergents?
A) Bubble-shaped bottles B) They come in 8-packs C) Paper-based cartons D) Fluorescent green caps
Clean Cult claims to be the first brand to package soaps and detergents in 100% recyclable paper-based cartons. The line was launched in 2019, and is available at national retailers including Target, Costco, and Whole Foods.
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