Housing partnerships open land-constrained markets while influencing shopping habits early.
US consumers shifting toward digital payments creates an opening for pay-by-bank to gain traction.
Visa Stablecoin Platform makes it easier for non-consortium payment providers to offer OpenUSD.
Only 11% cite influencers as a purchase driver, making value and product credibility more important.
Easier access to AI and cloud tools makes local expertise—not scale—their strongest competitive advantage.
Banks that weave AI into advisor workflows—not client interactions—could gain the strongest competitive edge.
Plain-language web updates keep banking products visible as consumers ask AI for advice.
Its acquisition of a psychedelic drug developer adds credibility to the field, but commercialization will hinge on reimbursement and supervised care.
OpenAI's ad target is not realistic: A 90% shortfall points to ad infrastructure that still isn't ready to attract major marketing budgets.
Google redesigns Image Search: Personalized galleries and image generation compete with Pinterest and keep users discovering content.
Summer vacations will be more expensive this year as US consumers face price hikes over considerations like airfare and lodging. As a result, many travelers are cutting back and turning to digital channels to find deals. Despite these economic headwinds, US digital travel sales are expected to reach $332.56 billion, up 5.0% YoY, EMARKETER forecasts. If sales are increasing on digital travel channels, it’s not because consumers are looking to buy more things. The rise in travel-related expenses is much higher than modest gains on digital channels, suggesting travelers are cutting back.
In a fragmented media landscape, reaching consumers is only part of the challenge. New research from Viasat Ads suggests the environment in which an ad is viewed can have a measurable impact on attention, recall, and performance.
Netflix revenues mask engagement strain: Q2 sales rose 13%, but slow viewing gains raise doubts about keeping audiences—and advertisers—engaged.
Toyota Group drew 9.2 million unique US visitors in April, edging Ford's 9.0 million in a near dead heat for the largest auto-manufacturer audience, according to a June report from Comscore.
AI buying agents create coverage gaps, prompting insurers to define liability before courts do.
As delivery markets mature, acquiring Delivery Hero strengthens Uber's global platform and its appeal to multinational advertisers.
Retail media drives discovery: In-store digital ads help shoppers find new products, giving CPG brands fresh ways to earn attention beyond planned buys.
Chipotle turns fan attention into first-party data.
Premium demand gives airlines confidence to pass fuel costs to travelers.
Strong discretionary spending contrasts with weaker grocery demand and high fuel bills.