Telehealth's easy-to-sign-up, hard-to-cancel subscription practice is now a regulatory liability.
Our updated forecasts show that genAI, social, and streaming are becoming the front lines where pharma must build trust and visibility.
Disney revamps its streaming app: Better recommendations and a super app could boost first-party data and make Disney+ more attractive to advertisers.
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).
Mobile gaming’s ad spend share doesn’t match the opportunity: Consumers feel positively about mobile game ads and are highly attentive.
FreeWheel expands CTV reporting data: Show-level insights help buyers prove brand fit, refine campaigns, and defend streaming budgets.
YouTube views rise but attention declines: Discovery isn’t turning into deeper engagement, making retention and conversions more valuable than reach.
A shadow hangs over Reddit’s blockbuster quarter: Strong results support bigger investments, but Google tensions could complicate discovery and reach.
In H1 2026, most ad spending in the auto and truck parts and accessories sector went to digital channels, while overall investment remained relatively steady month to month. Outlays remained concentrated among a handful of cities and a few advertisers.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling.
53.3% of US digital buyers purchased clothing online in the past 30 days, more than 20 percentage points ahead of the next-closest category, pet products (32.5%), according to a February survey from Bizrate Insights and EMARKETER.
US grocery volume is shrinking, and the drop-off has gotten steep enough that price increases can no longer cover for it. Unit sales fell nearly 2% YoY in each month from February through June 2026, according to a NielsenIQ analysis from Bain & Company. Prices are still climbing 2% to 3% annually, roughly in line with food-at-home inflation. But that pricing growth is no longer masking the volume story the way it did through most of 2025.
A friend's word still carries the most weight with holiday shoppers. But a close second is something brands rarely offer on their own: an honest account of a product's flaws. Some 41.9% of consumers said a trusted friend's or family member's recommendation made them feel confident in their last holiday purchase, according to a new survey of 1,001 US adults by EMARKETER and Reddit. Right behind that, 26.0% pointed to an honest discussion of a product's downsides alongside its strengths, ahead of expert reviews (18.7%) and influencer endorsements (12.6%). Shoppers are less interested in being sold to than in watching someone work through the tradeoffs.
Flat volumes suggest innovation alone may no longer overcome rising costs and growing demand for value.
Walmart’s early lead keeps widening as shoppers make speed a habit.
Creative revivals are drawing shoppers back, while investment pieces outperform fashion-driven categories.
Consumers showed resilience, with spending driven by the FIFA World Cup and higher tax returns.
More frequent visits and larger tickets show consumers are still willing to splurge on affordable indulgences.
Doctronic's Summer Health deal extends AI care to families seeking urgent virtual care, but clear guardrails on when clinician escalation is required will matter as much as convenience.