PayPal rolled out Transaction Graph Insights & Measurement at CES to gives advertisers and merchants a clearer, cross-merchant view of how people actually shop and purchase—and early results suggest meaningful impact.
To simplify shopping for customers in 2026, retailers will provide curated product selections online and in-store, experts told EMARKETER. This will also strengthen loyalty and improve the shopping experience, attracting new customers and encouraging them to return regularly in the year ahead.
OpenAI seeks real consumer intent, and a potential Pinterest acquisition would give OpenAI first-party shopping signals and native ad infrastructure to rival Google and Meta.
US holiday shopping remained strong, Fiserv pursued agentic commerce, and Zoomex launched a crypto-backed credit card.
Annual fee revenues tripled as affluent users flock to luxury rewards, reversing a decade-long trend—and fintechs seek to pick up consumers issuers left behind.
As manufacturing costs climb, automakers must balance luxury demand with the need for more affordable options to stay competitive.
48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.
Starbucks is sponsoring the second season of Amazon Prime’s reality competition “Beast Games: Strong vs. Smart” to try to reignite brand buzz.
Wall-sized TVs, smart rings, and humanoid robots make once-futuristic ideas ready for your living room.
News on drugmaker deals, weight loss drug coverage, medication price hikes, and health insurance to kick off the New Year.
AI platforms must tread carefully to avoid crossing into diagnosis and treatment advice
The first oral GLP-1 hits pharmacy shelves and telehealth platforms this week, expanding access to more affordable obesity treatment.
The CDC’s new guidance muddles what’s essential, risking more missed or delayed shots.
The ad industry kept busy during the holiday season, so we rounded up the biggest stories from the last two weeks you need to know about.
CTV ad clarity gets a boost: DoubleVerify’s new tool streamlines planning and reporting to fix performance blind spots in streaming. Read online
AI will reshape premium video buying—and NBCUniversal’s proof-of-concept shows agentic systems can unify planning and optimization across linear and streaming in seconds.
Messasges are evolving from promo push to frictionless, full-funnel conversion tool.
New APIs let brands blend their own data with supply insights, enabling real-time, customized ad decisioning.
Visa and Mastercard reached a new settlement with merchants to lower fees in the US this November—another attempt to end a roughly 20-year fight in the courts, per SEC filings. The modest interchange reductions and new ability to steer customers away from higher-fee cards offer meaningful cost relief for small and midsize retailers that consumers may be more willing to support by using another card. However, those concessions are unlikely to move the needle for large national chains. They don’t materially change their economics, nor do they address the fundamental issue that networks and issuers still hold most of the pricing power.